With Facebook announcing last Wednesday that it had hit the monumental milestone of 500M users worldwide, it is no wonder that the biggest and brightest companies out there are looking for innovative ways to utilise Social Media networks within wider Community Engagement strategies to enhance their digital marketing offering. And with one in three Britons (that’s 28 million of us!) creating an average of 90 pieces of content a month, social networks are an extremely powerful medium – surely a perfect platform for customers to interact with your brand?! But is it that simple? Read the rest of this entry »
Google Analytics Asynchronous Code Migration Tips
Posted by Daniel Peden on July 29th, 2010Google Analytics, Web Analytics
In late 2009 Google officially launched its asynchronous tracking code. The new snippet addresses 3 of the larger problem areas for the web analytics industry:
- Page load times
- Data collection & accuracy
- Error rates
Image Alt and Image Title
Posted by Gavin Smith on July 28th, 2010Over the last few months I have performed a number of architecture reviews on image heavy sites and shopping platforms. A trend that I seem to be coming across is people not knowing the difference between the supposed contents of the image alt and title tags – either not entering any contents because they are unsure, or adding contents without taking into account what they are there for. Read the rest of this entry »
‘Raven’ About Quality Scores
Posted by Steve Baker on July 22nd, 2010Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ Read the rest of this entry »
Site Extensions. The Good, The Bad and The Ugly
Posted by James Holding on July 19th, 2010The Adwords “Ad sitelinks” feature, allowing advertisers the possibility of additional links to specified site areas, is a feature we have used on several accounts to varying effect.
Initial results suggest that adverts displayed with site links have benefitted from improved click through rates. In some select cases, conversion rates have changed for both the good and the bad.
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