There has been a lot of debate about Facebook’s Timeline. Personally I quite like it and I have been waiting to see what people are going to do with it. Yesterday I logged in and noticed an anti-drugs campaign to promote the Israel Anti-Drug Authority. Read the rest of this entry »
Google Product Listing Ads Prove Useful for PPC Campaigns
Posted by Aimee Roberts on January 5th, 2012Initially I was unsure about how I felt about Google moving the paid search ads from the right hand side to below the organic listings. I was also dubious when Google announced that these ads would get a higher click-through rate. It seemed clear that they were doing this to make room for something else. Read the rest of this entry »
The Launch of Twitter’s Self-Serve Ad Platform
Posted by Hayley Hudson on December 29th, 2011Twitter is now testing a self-serve ad platform which will enable advertisers to purchase promoted accounts and tweets. Read the rest of this entry »
My Blind HTML & CSS Challenge
Posted by Dave Sellers on December 28th, 2011As I’ve been writing HTML and CSS for a fair bit of time now I’ve noticed, when building a new template, the time between each load of the template in a browser seems to be getting longer. I’d assume this is due to the experience I have, as I have a pretty good idea of how the CSS I’m writing will display. Read the rest of this entry »
How Advertising Ruined Your Christmas Surprise with a Guest Appearance by Product Suggestions and Re-marketing
Posted by James Holding on December 23rd, 2011Advertising in the form of re-targeting has come to the fore in recent years, with many advertisers jumping on the bandwagon. There are a few draw backs that have come to the fore over the Christmas period, that have an unexpected negative effect for an advertiser.
Say you have been spending hours browsing the internet, researching the perfect present with which to present a friend/loved one with over the festive period. It is likely over towards the end of this period, you will have visited many sites relating to the product you have settled upon. You happily purchase your product and relax, ready to present the perfect Christmas surprise. Read the rest of this entry »
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