Cadbury spots vs stripes Olympics Campaign

Posted by Rachael Parker on August 5th, 2010

Social Media

Although I still think it’s strange how many of the Olympic sponsors are companies who sell sugary drinks and unhealthy snacks, I do like the new ad campaign by Cadbury. To promote their sponsorship of the 2012 Olympic Games they are asking people to split into two sides (spots or stripes) to create the biggest game ever! Read the rest of this entry »

My Deal of the Day

Posted by NicolaGood on August 5th, 2010

Social Media

Since getting introduced to Groupon, My City Deal (www.groupon.co.uk) I must admit I have become a little obsessed. The website which was originally started in Nov 2008 in Chicago has grown to become one the largest deal of the day groups in the world and offers up to 90% off different city deals every day. Previous Groupons have included hotel stays, teeth whitening, sports and theatrical events, and a variety of bars and restaurants. Read the rest of this entry »

What can my 3 year old tell you about usability?

Posted by Rob Shaw on August 4th, 2010

Usability

Well I’ll be honest, she wouldn’t necessarily put her feelings into words that well (despite an astounding vocabulary – where do they get it all from?) but after watching her interact with apps and websites on my iPhone, it tells me a lot about how valuable an intuitive interface can be.

We spend a lot of time advising clients on their PPC & SEO campaigns and increasingly on the conversion rate and usability of their website. Why break our backs with best in class PPC & SEO if everyone hits a brick wall with the destination website? Read the rest of this entry »

Newcastle To New Zealand Via Twitter – Priceless!

Posted by Andrew Lowdon on August 3rd, 2010

Featured, Twitter

Newcastle to New Zealand with British Airways – £1,066
Newcastle to New Zealand via Twitter – £0

Ever thought about travelling down under, but been put off by the cost? Fear no more, it can be done for free. It might take a bit longer than a direct flight, but it can be nonetheless!

Paul Smith had a dream, a 30 day journey from his home in Newcastle to Campbell Island, 200 miles off the coast of New Zealand. Read the rest of this entry »

LinkedIn and Its Plan To Take On The World!

Posted by Juliana Omotola on August 2nd, 2010

Social Media

I’ve been using LinkedIn for a less than a year and I’ve found it a very useful but different social networking website. The social network site, LinkedIn, has been around since 2003 and has seen a growth of over 70 million users to date. Although a majority of the users are located in the States, record shows UK LinkedIn users are growing steadily, meaning now is the time for UK businesses and companies to play a more active role using their LinkedIn profiles and if you don’t have one, set one up. Read the rest of this entry »