Google Launches Site Performance Tool

Posted by Mike Gomez on December 4th, 2009

Google, Google Webmaster Central

clockv1A fair amount of attention has gone into Google Webmaster Tools recently with a re-skin and several new features. We can now welcome a new and important feature to that list.

If you were to go to your Webmaster Tools today, you’ll find a new option under the ‘Labs’ tab called ‘Site Performance’. In a nutshell, this new tool provides you with a visual representation of the time it takes for your website to load.

In addition to this, the tool also provides you with tips on how to improve the overall load time of specific pages on your website. This includes areas such as combining CSS files, combining JavaScript files, using gzip compression as well as minimising the amount of DNS look-ups required on any one page. Read the rest of this entry »

The New Google Search User Interface

Posted by David Wilding on December 1st, 2009

Google

The rumours about the new visual design for Google are true, and some clever  bod from Gizmodo has figured out how to enable it. For screen shots of this exciting new interface, and how to get it yourself, check out the rest of this article.

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Optimising For Christmas

Posted by Chris Rowett on November 23rd, 2009

Campaign Optimiser, Conversion Rate Optimisation, Website Optimisation

The online world is getting ready for Christmas for another year, but this time website owners are starting to buy themselves some website optimisation as an early present. The fact is that even if your existing website is performing optimally now, your visitors’ priorities are going to change as Christmas gets closer. Read the rest of this entry »

Introducing….. the Epiphany Experts

Posted by Amy-Noel on November 23rd, 2009

Company News, Press Release

Epiphany are very excited to announce that we have recently launched a new ‘Experts’ initiative to ensure we stay ahead of the curve and keep you informed of the latest developments in digital marketing.

Meet our Experts here…. Read the rest of this entry »

Get Ready For Some Caffeine

Posted by Malcolm Slade on November 20th, 2009

Google, SEO

CaffeineBack in August, we reported on the news from Google that a major infrastructure update was in the pipeline codenamed Google Caffeine. Due to the scale of this infrastructure update, Google even released a preview sandbox for us all to investigate and provide feedback. This sandbox not only allowed our analysts to get an insight into what may be changing in the Caffeine update but it also allowed Google to gather a lot of test data and feedback (something most other tech companies often fail to do).

Well, the public testing is now officially over and Caffeine has been placed behind closed doors prior to launch, meaning it’s time to review what we learnt and what we can expect from Caffeine in 2010. Read the rest of this entry »