Search Marketing Blog
Welcome to the Epiphany Solutions weblog, a place for you and us to discuss and share our knowledge on Search Marketing, Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.
AdWords Secrets Revealed
Wednesday, July 11th, 2007 by Shane Quigley
Many of you here may have been reading Steves blog posts about Google Adwords and how to get the most out of it. His posts have been very informative and extremely popular so we decided to give him even more work to do and ask him to put an interactive guide together about everything he knows of the Adwords world!
And here it is Adwords Expert Guide
Please pop over and have a look, ask as many questions as you like, we really want to keep him busy! 
Web Accessibility and SEO - The most important visitor to your website is blind and his name is Larry.
Thursday, April 19th, 2007 by David Wilding
Seems like a bold statement to make doesn’t it? Well I don’t think it is and in this article I hope to explain why, to both business owners and website developers alike.
Let me explain. Roughly 80% of all UK search traffic originates from Google. In the majority of cases, your long term website traffic (& conversions) will originate from a search engine (insert your own social media caveat here). Before this online behemoth and others can begin sending you those potential customers it has to visit, ‘read’ and ‘understand’ your website, not just once, but hopefully time and time again. How else can Google decide on which pages to recommend to its users? ‘The machine’ (or rather several thousand servers) that does this is know as the Google Bot.
PPC Earthquake: Chinwag Event in London
Wednesday, March 28th, 2007 by admin
Chinwag’s PPC earthquake event on tuesday night was entertaining. Hosted by Mike Butcher, as per his usual style, discussions cut to the chase immediately. This was a welcome break from the normal sanitized chat on PPC that occurs at these types of events. Panellists included three agencies, Blue Barracuda, Latitude and Neutralize and Nigel Leggat from Microsoft Adcenter. (names updated)
Firstly, i liked to say that most PPC events tend to be pretty dull for anyone who knows about the industry becuase typically what happens is the agencies tow the line and refuse to get drawn into opinionated discussions whilst the search engines play a game of diplomacy. Which all leads to a rather luke warm discussion on what is now a more mature industry. Nonetheless, there were lots of things to nod at or mumble under your breath about.
- Cold Hard Cash to use our Search Engine!
- Handling Canonicalisation and Multiple Domain Forwarding via IIS
- Stretching your marketing budget that little bit further.
- Google challenge students to Adwords competition
- Google Analytics Comparison Tool
- Split test your way to perfection
- A little extra help from Google Webmaster Tools.
- Why should I use a SEO Agency?
- The Search Marketing 'Remix'
- Getting Down and Dirty with Social Media Optimisation
- dil okulu: is there any information about this in other languages, maybe german or other else?
- epurplemedia: it is a very good tool. Bust sometime there are problems in showing the exact traffic to your...
- Outsource SEO or Handle SEO In-House? How to Decide: on the Search Marketing blog, Daniel Peden wonders if...
- Daniel Peden: I agree that some bigger companies will bring an SEO / SEM person into their web teams, but...
- Eloi: Good post there Daniel, I do think experience is one of the most important things in SEO, as there is...