How to Use Beyonce’s Baby and Other Popular Trends to Set up Facebook Targeting

Posted by Matthew Buckley on January 12th, 2012

Engagement, Facebook, PPC

Blue Ivy Carter, the already famous daughter of superstars Jay-Z and Beyoncé is guaranteed to generate enough interest to spawn hundreds of Facebook fan groups.

For those of you that don’t know about the story, find out more here. Read the rest of this entry »

Five Ways to Turn Your Blog into Link Bait Gold

Posted by Scott Malthouse on January 12th, 2012

Engagement, Link Building

Believe it or not, there are still people out there who think that blogging merely consists of pouring one’s heart out into self-absorbed, diary-like posts. In their minds bloggers are hormonally antagonized teenagers weeping over their keyboards, listening to The Smiths. You and I know that the blogging spectrum has inflated vastly over the past ten years and that the platform is now a huge and vibrant repository of knowledge, the larger ones carrying as much weight as mainstream news sources. Read the rest of this entry »

Get Ready for Search Plus Your World

Posted by Hayley Hudson on January 11th, 2012

Google, Industry News

Behold Google’s latest change to the search results: Search Plus Your World. Now when you search on Google, you’ll be shown results from the public web as well as content that has been shared with you privately. This is only available however to users signed in to Google.com and searching in English. Read the rest of this entry »

Man City – A Social Media Leader

Posted by Andrew Lowdon on January 11th, 2012

Engagement, Social Media

I’ve previously discussed the increasing role social media is playing in sport and how clubs and authorities have tried to clamp down on social media to prevent negative press attention. Read the rest of this entry »

How Will Google Determine the Relevancy of Search Results in Google Books?

Posted by Daisy Lewis on January 9th, 2012

Digital, Google

In October 2011 Google finally launched Google Books in the UK allowing users access to cheap or even free e-books. If you have a  Kindle or an Android handset you can choose through their impressive library of millions of ebooks – a lot of which are free public domain classics.  As Google says: Read the rest of this entry »