Ever since I first started developing websites there has always been one constant obstacle that won’t disappear, that obstacle is Microsoft’s Internet Explorer 6.
If I am going for full cross browser compatibility for a website, then Internet Explorer 6 always causes a few extra hours of work going across the site fixing the various things that it can’t do, or gets wrong. Read the rest of this entry »
I’ve always been what could be considered a bit of an Apple ‘fanboi’. I’ve not really had much of a taste for their consumer gadgets (iPods, iPhones, iPads etc) but I’ll admit I really like their laptops, mice and monitors etc. Even more than their hardware, I love their software – it’s intuitive, easy to use, robust and very often bleeding edge. Read the rest of this entry »
Conversion Rate Optimisation, Website Optimisation
A lot of businesses see a lot of seasonal variation in their sales, whether it’s a toy retailer at Christmas, or a holiday firm in the middle of the summer. Car retailers may see a spike in traffic when new registrations come out, and debt-help and loan websites are very busy in January and February.
Generally, these periods are good for businesses, but it can be the case that the performance doesn’t quite match the increase in traffic. Too often, businesses simply label the visitors as lower-quality traffic, and adjust their bids accordingly, but this can be totally wrong. Read the rest of this entry »
Yell’s new network advertising product, Netreach, has added Facebook to its list of around 70 partner sites including regional newspapers and travel sites. Facebook is the first social site to be included in the netReach network.
For £180 Netreach places members’ advertisements on its network of regional, national and local websites. The adverts are served in a relevant context creating more targeted leads and they receive a monthly report showing how many times an advert has been displayed and clicked on. Read the rest of this entry »
I am relatively new to Twitter. I historically thought it was just the annoying status updates that Facebook had but without the ability to see how fat and haggard your “friends” had got since you last saw them in the flesh.
Since joining however I am regularly amused by several of my favourite comedians who have started a campaign to subvert some marketing that Fosters is carrying out since they took over from Perrier as the sponsors of the Edinburgh Fringe. Read the rest of this entry »
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