Posted by Chris Taylor on December 21st, 2009
Google, Google Labs, Web Design
After recent releases of Google’s website performance tool, Google are at it again. Google has launched a new experimental tool called “Browser Size”. Using an overlay guide, the tool shows how much of a website would display in particular browser resolutions and where improvements can be made to increase conversions or make important information readily available.
How does Google “Browser Size” work?
To find Google “Browser Size”, go to Google Labs homepage and click on the “Browser Size” experiment. The “Browser Size” tool is presented with a browser guide to show what users are likely to see on their browser screen. To use the browser size tool, simply enter your website address and your website will be shown underneath the browser guide to give you an idea of what certain users will see. Read the rest of this entry »
Posted by Mike Gomez on December 15th, 2009
SEO, Social Media
A widget is a standalone application that can be added to a third party website. A widget can be a simple tool such as a mortgage calculator or latest news article ‘alert’ to a social media application that shows your latest posts on Twitter or Facebook.
By creating a widget for the community, you are able to control the content that appears on their website. The only area of control you do not have is where the user wishes to position the widget on their website.
A widget should cost your company relatively little and have a low resource time. Without being too technical, you can make it extremely easy for users to add your widget to their website too by providing the preferred code or setting the widget up as a plug-in so users can download it to their blog.
Read the rest of this entry »
Posted by Steve Baker on December 9th, 2009
PPC, PPC Campaigns, PPC Optimisation
On paper, your PPC advert looks great. It’s got the phrase that people were searching for in the title, it makes some compelling arguments for why people should click on your advert, and you’re anticipating a great clickthrough rate.
So you put it live, and it bombs. Your clickthrough rate is horrific, and you’re left wondering why….
The problem is that your advert looks good on paper, but adverts don’t run on paper. Your advert may be great in the middle of a blank sheet of paper, but how does it look, when there are ten other PPC adverts surrounding it? And what about the ten natural search results just to the left? Does your advert still stand out? Read the rest of this entry »
Posted by Daniel Peden on December 9th, 2009
Google, Google Analytics
After hearing about this at the GAAC summit and being privileged enough to be given access to the beta, one of my favourite new features has finally launched. Google Analytics has launched its Asynchronous code!!
The new code provides users with an alternate way of tracking their website by putting the JavaScript code in the header!! Shocking I know!
In a nutshell, the code provides faster code loading times and browser execution. Elimination of errors when the JS doesn’t load and some enhanced data collection. Read the rest of this entry »
Twitter has recently released a new version of their mobile website. Previously 
(cookies - breakfast of champions)
Thanks for the fantastic write up!!
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