From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?

Posted by Peter Gould on January 20th, 2012

Google, PPC

The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. Read the rest of this entry »

Social Media Restrictions for London Olympic Volunteers

Posted by James Walker on January 19th, 2012

Engagement, Social Media

This year’s London Olympics will undoubtedly be one of the biggest sporting events in the world this year. The 26 sports break down into 39 disciplines with everyone eagerly anticipating the defence of the 100m, 200m and 4x100m relay by Usain Bolt who holds the world record in all three events. This will surely be a momentous occasion in our country’s history with a lot of potential for our own athletes to gain some medals themselves. Read the rest of this entry »

Will SOPA Help or Hurt SEO?

Posted by Andrew Brigham on January 18th, 2012

Industry News, Internet, SEO

By now, you’re probably aware of SOPA as there’s some big names supporting todays ‘Stop SOPA’ event by revoking access of their home page or creating a black-out effect on their site. You can read my colleague Matt’s post from earlier today here. Read the rest of this entry »

January 18th: SOPA and the Most Productive Day in Recent Memory

Posted by Matt Gardner on January 18th, 2012

Industry News, Internet

January 18th. Today’s the day that the online working world will be most productive. Not-so-coincidentally, and in every way related to the previous statement, it also happens to be the day that Reddit, Minecraft, TwitPic, the Cheezburger network and – most recently – Wikipedia go into self-imposed exile for a day in order to protest the Stop Online Piracy Act (SOPA) that threatens the very future of the internet community, whoever you are and whatever you do. Read the rest of this entry »

PPC Adverts: Using the Right Message at the Right Time

Posted by Neil Astin on January 18th, 2012

Engagement, PPC Campaigns

Whatever the aim and content of your PPC campaign, the truth is users respond better to different messages at different times. Understanding and acting on what your potential customers want and when they want it can really give your PPC adverts an edge over any competitors who don’t take this into consideration. Read the rest of this entry »