Digital Marketing Blog
Welcome to the Epiphany Solutions Blog, a place for you and us to discuss and share our knowledge on Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.
Google Caffeine – Blend Update
Posted by Malcolm Slade on Wednesday, January 20th, 2010 in Google, SEO
Not long after my last post documenting our Google Caffeine sandbox experiences Get ready for some caffeine, Google Caffeine was rolled out on to a single server for further testing.
Again, we have taken some time out to test various aspects with the following results.
Google Caffeine – Blend Update >>
SMX London 2010 Discount Code / Coupon
Posted by Daniel Peden on Tuesday, January 19th, 2010 in Conferences, SEO
It’s that time of year and once again we have our 15% SMX London 2010 discount code / coupon.
Whilst booking simply use the code: EPIPH010
This will provide you with 15% off all tickets so get buying! It looks like it should be another good one this year!
Click here to register and enter you discount code details when prompted.
SMX London 2010 Discount Code / Coupon >>
Web and Digital Marketing Trends for 2010
Posted by David Wilding on Monday, January 18th, 2010 in Industry News, SEO, Social Media
It is important for organisations that operate in the online marketing environment to stay ahead of the latest developments and innovations if they want to maintain their current levels of customers, and capitalise on new opportunities. Failure to stay ahead of the curve could well see your online competitors gain a march on you.
So exactly what is likely to be a big area of growth this year on the web? What are our forecasts for the ‘next big thing(s)’ in online marketing? See below for our predictions on what to look out for in 2010…
Web and Digital Marketing Trends for 2010 >>
The Importance of Being Converted
Posted by Chris Rowett on Friday, January 15th, 2010 in Conversion Rate Optimisation, Website Optimisation
Many website owners don’t understand the real value of improving their conversion rate. Here are the marketing figures for a company who sell cosmetics online:
PPC Campaign 2009
The Importance of Being Converted >>
Paid Search in Tough Times
Posted by Peter Gould on Friday, January 15th, 2010 in PPC
As announced at the end of 2009 by the Internet Advertising Bureau, online advertising recently achieved a noticeable milestone with its expenditure overtaking television expenditure for the first time (http://www.iabuk.net/en/1/adspendgrows300909.mxs).
For all digital marketers like ourselves, this was very pleasant to read, but at the same time, has come as no surprise.
Online advertising encompasses a wide range of mediums; SEO, PPC, social media, affiliate advertising, email marketing amongst others. In this blog however, I intend to concentrate on the area of paid search (PPC) and its role in seeing online advertising expenditure increase recently, despite the global credit crunch affecting almost all industries throughout the world.