Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
Effective as of 1 March, Google will be getting rid of more than 60 different privacy policies across all of Google’s websites and products to replace them with just one all-encompassing policy.
The policy continues down the road of Google’s long term goal where they see internet users never having to leave Google when using the internet. Read the rest of this entry »
In the world of online marketing, it is always important to stay ahead of the game, especially when it comes to changes to Google’s search algorithm. Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, once in a while Google rolls out a major change that can significantly affect your search results. Read the rest of this entry »
Last month, American business magazine Forbes published a list of 30 “disruptors and innovators” in 12 fields who, before the tender age of 30, have already made huge waves up their respective industries. Perhaps it’s not surprising that many of these people are working in digital media and technology – it’s still a relatively young industry and there’s plenty of moving and shaking still to be done – but some of the choices can tell us a lot about what spells success in the online world. Read the rest of this entry »
Back in August 2011, Microsoft adCenter announced that they were rolling out the launch of their ‘Enhanced’ Broad Match keyword match-type (aka. ‘Broad Match Enhancement’), but it seems that it’s only now in mid-January that this improvement is about to kick in to my UK accounts. Read the rest of this entry »
Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and rank. Read the rest of this entry »
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