Digital Marketing Blog

Welcome to the Epiphany Solutions Blog, a place for you and us to discuss and share our knowledge on Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.

How Not To Delete A Bad Keyword

Posted by Steve Baker on Monday, February 1st, 2010 in Adgroups, PPC, PPC Campaigns

In a nutshell, my approach to managing my Ad groups has always been to group similar keywords together, and if I see a subset of these keywords performing differently, split them into their own Ad group.

For example, if I was advertising Sony Digital Cameras, I may include…

How Not To Delete A Bad Keyword >>

The Future Of Mobile Advertising

Posted by Peter Gould on Friday, January 29th, 2010 in Digital Innovation, Google

The Future Of Mobile Advertising >>

Epiphany Knits Together Premium Clothing Campaign

Posted by Amy-Noel on Thursday, January 28th, 2010 in Company News, Industry News, Press Release

Epiphany Knits Together Premium Clothing Campaign >>

Epiphany Swoops For Second Major Appointment From Rival

Posted by Amy-Noel on Wednesday, January 27th, 2010 in Company News, Press Release

Epiphany Swoops For Second Major Appointment From Rival >>

Epiphany Crowdsource 12-Month Ad Campaign on Twitter

Posted by Amy-Noel on Thursday, January 21st, 2010 in Company News, Press Release, Social Media, Twitter

Epiphany Crowdsource 12-Month Ad Campaign on Twitter >>