Search Marketing Blog

Welcome to the Epiphany Solutions weblog, a place for you and us to discuss and share our knowledge on Search Marketing, Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.

A little extra help from Google Webmaster Tools.

Friday, December 14th, 2007 by Malcolm Slade

Yesterday (14 December 2007) saw a nice addition to the data available through the Google Webmaster Tools application. Content Analysis shows issues relating to content and meta data that might deter Google from crawling or indexing your site including long page titles, short meta description, duplicate meta data, non-indexable content.
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Posted in Google, News, SEO, Search Engine Optimisation |

Google is Coogle

Wednesday, December 12th, 2007 by Ryan Scott

We all know that when people think computers that they think Geek! Nerd! Swat! Wedgy! Well let me tell you computers are cool, in fact they’re Coogle!
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Posted in Google, SEO, Search Engine Optimisation, Social Media Optimisation |

Why should I use a SEO Agency?

Friday, October 26th, 2007 by Daniel Peden

Many a time, companies large and small ask themselves… why do we need to use an SEO agency; we have a web development team - why not get them to do it?

Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team must be able to do it. This is certainly not the case; many areas of the website may require the input of an external company. There are 2 areas that I strongly feel should be performed by an external company:

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Posted in Out Sourcing, SEO, Search Engine Marketing, Search Engine Optimisation |

The Search Marketing ‘Remix’

Monday, October 22nd, 2007 by Ryan Scott

Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’

The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?

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Posted in Account management, Out Sourcing, Paid Search, Pay Per Click Optimisation, SEO, Search Engine Marketing, Search Engine Optimisation |

Getting Down and Dirty with Social Media Optimisation

Tuesday, September 25th, 2007 by David Wilding

Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front page of Google and have a professional adwords campaign. There is a new player in town and whilst you can ignore SMO today if you wish, tomorrow it may be crucial to your online success.

It’s important to remember that the web is still relatively young as an industry. Whilst I think we’re beyond the automobiles industry benchmark of the the Ford Model T, we’re nowhere near the deterioration of Detroit! The longevity of Search Engine Optimisation is less clear, but you can be guaranteed that as the web moves out of pubescence / young adulthood its evolution will have an effect on the way Search Marketing operates. Social Media Optimisation could be only the first of many examples.
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Posted in Blog Marketing, Search Engine Marketing, Social Media Optimisation |