Welcome to Part Two of my link building guide! In case you missed Part One, which discussed my Top 5 Link Building Resources and the Top 5 Premium Link Building Tools, you can read it here. Read the rest of this entry »
Top Link Building Resources and Tools: Part Two
Posted by Jake Rainbow on November 21st, 2011
Epiphany Receives Trophy for ‘Best Use of SEO’ at DADI Awards
Posted by nicole.barbosa on November 18th, 2011Epiphany Solutions was recognised by peers within the industry as a search expert at the DADI Awards on Friday, 11 November. The search marketing agency took home a trophy for Best Use of Organic Search based on their successful search campaign for BANK Fashion. In addition to this award, Epiphany was also commended for their work for client Pets at Home, which was shortlisted within the same category. Read the rest of this entry »
Teletext Holidays ‘Most Visible Holiday Advertiser’, According to Recent Study
Posted by nicole.barbosa on November 18th, 2011In a recent sector report conducted by search agency Greenlight, our client Teletext Holidays, a prominent travel operator in the UK, was recognised as the most visible holiday advertiser on Google during June to August.
Through analysis of the strategies behind UK companies and their adverts for holiday-related keywords, the report showed Teletext Holidays was the highest ranking brand amongst the 4.7 million relevant searches. For both organic and paid searches, the results revealed the travel operator obtained the highest comprehensive share of reach. Read the rest of this entry »
Why Your Business Will Benefit from QR Codes
Posted by nicole.barbosa on November 18th, 2011On my recent trip to America, I noticed a man in front of me in the queue using his iPhone to check in for his flight. I didn’t think much of it at the time until I saw him pull his phone out again at the gate. As I moved closer, without appearing like a stalker, I was face to face with a Quick Response code displayed proudly on the screen that allowed the traveller to check in via mobile. This made me feel like I was living in the Stone Age as I do not have a compatible phone that permits me to download such an app. While I may be part of the small minority who is behind in the mobile world, the QR code is certainly not a new advancement. Read the rest of this entry »
Using QR Codes as Linkbait
Posted by Steve Walker on November 17th, 2011A QR code is a 2-D barcode that can be scanned by your smart phone’s camera which then passes information over to your phone. Marketers around the world have seen how useful QR codes can be because of the interaction it creates with the public. It’s an efficient way of furthering the advertisers message by directing people through to webpages, phone numbers or even directions to the nearest store.
It seems that even with such a new technology as this, people have already got bored with the small black and white boxes and decided to put their own spin on the codes. Read the rest of this entry »
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