What is the Role of the Designer?

Posted by Gaz Battersby on November 25th, 2011

Design, Engagement, Web Development

I had the privilege of speaking on the panel at one of the lunch time events for Leeds Digital Festival at the end of October.

‘Designing for Digital’ saw a number of  leading designers and Creative Directors (I don’t include myself in this list) from some of the top Leeds agencies (but I do include Epiphany in this list) , web teams and freelancers. The panel participated in an open discussion on various points about designing for all type of digital environments with encouraged engagement from the audience. Read the rest of this entry »

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How to Make Your PPC Advert Stand Out

Posted by Matthew Buckley on November 25th, 2011

Brands, PPC

If you are running a PPC campaign in an overcrowded market place, you can often find that your advert has a hard time standing out.

Nearly all of the companies in the screenshot below are relying on their brand to attract clicks. They have huge offline advertising campaigns that support brand awareness, but what if you don’t? How can you compete with these giants without paying over the odds for your clicks? Read the rest of this entry »

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Similar Techniques in Online and Offline Advertising

Posted by Neil Astin on November 24th, 2011

Google, PPC

There are a lot of websites and articles out there that compare online and offline advertising. However, most of these articles focus on the differences between the two, picking out advantages and disadvantages to each approach.

There are obviously a lot of differences between online and offline advertising, but what are the similarities? Let’s take a look at one online advertising platform, Google AdWords, and see how some of its options can be compared to techniques used in offline advertising. Read the rest of this entry »

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Mobiles to Help Boost E-commerce Sales This Christmas

Posted by Vicky Appleton on November 24th, 2011

Mobile, Retail

This Christmas online sales in the UK are predicted to reach a record £7.75 billion, a 14% increase compared to December 2010. Purchases made on mobile phones are expected to contribute to a much higher proportion of these sales than ever before.

Last year, mobile phone traffic to retailers websites accounted for 5.6% of all traffic and this year it is expected to be in the region of 15%. This figure tallies up with the fact that 14% of all Google search queries come from a mobile device.  In light of this predicted increase, eBay has even revised their 2011 mobile sales estimates of worldwide sales from $4bn to $5bn. Read the rest of this entry »

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Keeping up to date with the Google Freshness Update

Posted by Malcolm Slade on November 23rd, 2011

Featured, Google, Industry News

For a long time Google has been trying to overcome the issues of a stale index. Query Deserves Freshness (QDF) was implemented to cover breaking / topical news and Google Caffeine was specifically designed to provide quicker indexation of new and more varied content. Now with the imaginatively named Freshness update, Google takes freshness to a whole new level. Read the rest of this entry »

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