As a front end developer, I usually spend some time at the start of a new project slicing up the design to save out all the elements I’m going to need to use in my HTML templates. In addition to this I will also try and combine similar elements such as hover/focus/active states for multiple elements into single images known as ‘sprites’. Read the rest of this entry »
Sprite Cow: An Online Tool to Save Time Calculating CSS Background-Position
Posted by Dave Sellers on December 1st, 2011
Could Google Make AdWords Interface Look Better?
Posted by Matthew Buckley on November 30th, 2011I regularly work on a laptop and this is the screen I see when I login to one of my accounts. (Just to be clear, this is the full view on a 15” screen, totally un-cropped and with the help section minimised.) Read the rest of this entry »
Coding on the South Coast – Full Frontal Conference 2011
Posted by chrismarsh on November 29th, 2011
On the 11 November, I attended the Full Frontal Conference in Brighton. If you’ve followed the Epiphany blog for a while and have a spectacular memory, you’ll remember I attended last year and brought back a wealth of tips and tricks for our web development team. Read the rest of this entry »
Tracking and the PPC Analyst
Posted by James Holding on November 28th, 2011Tracking is a vital part of any PPC analyst job. Without tracking, it is almost impossible to accurately judge profitability of any PPC campaign. Read the rest of this entry »
How to Challenge Your PPC Campaigns
Posted by Lu Jackson on November 28th, 2011
It’s your agencies job to ensure that your PPC campaigns are structured and running as efficiently as possible, but it’s your job to ensure that your investment is being spent as wisely as possible.
Here’s a check list I’m using to make sure that my clients are getting great value for money from Epiphany and that there are no obvious areas for improvement. Run through the questions below with your PPCer to make sure you are testing all avenues: Read the rest of this entry »
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