Posted by Lu Jackson on June 18th, 2010
Account Management
As Account Managers there are lots of tools which are designed to make our job easier. Microsoft Project is a personal favourite of mine. You input all of the information in one brain-dump at the beginning of the project, then make the necessary tweaks as you go along. Everything is automatically updated and the milestones and outputs move accordingly. It’s easy! In theory, as our role becomes increasingly automated, we are able to become super efficient.
All of these tools are great and also essential; however we mustn’t overlook the importance of the ‘human touch’. Communication is key and you are still your best Account Management tool. Read the rest of this entry »
Posted by Malcolm Slade on June 18th, 2010
SEO
Most people know what a robots.txt file is and how to implement you basic User-agent: * Disallow: restrictions. But there is a lot more to robots.txt than simply blocking a folder. Read the rest of this entry »
Posted by Amy Noel on June 18th, 2010
Company News, Press Release
Epiphany has announced it is assisting clothing brand Bonmarché as the company undergoes a website rebuild and looks to increase its online presence. Epiphany provided the over 45s specialist with SEO consultancy during the construction of the new website, which will now be followed by specific SEO campaigns to boost sales of ‘champion’ summer products. Read the rest of this entry »
Posted by Bev Freeman on June 18th, 2010
E-Commerce
Over the last few days, I have been researching ways in which online fashion retailers can make their websites more engaging for their users and have come across the outfit builder on the French Connection website. As I excitedly told my colleagues about this, I was informed that H&M also have the same feature on their site. Firstly, I can’t believe I‘ve only just spotted this (!) and more importantly, that other retailers don’t have this functionality on their websites.
Traditionally, I have always preferred purchasing clothes in store, purely because I can see what the clothes will actually look like on me. Now I’m not saying I look like the lovely French Connection or H&M models, but at least you can put an outfit together and see what it looks like on someone. Read the rest of this entry »
Posted by Amy Noel on June 17th, 2010
Company News, Press Release
Epiphany have announced that we’ve recently welcomed an additional five members of staff to our rapidly growing team as the business continues to grow at pace. Epiphany Solutions, which is the UK’s fastest growing search specialist, has increased personnel across all divisions of the company in recognition of the growth is has witnessed over the past three months. Read the rest of this entry »
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