Last week, Qantas became the latest brand to suffer a huge backlash as the result of a Twitter hashtag social media campaign. Qantas, the airline of Australia, decided it would be a good idea to run a social media campaign with the hashtag #QantasLuxury. This was just three weeks after grounding their whole fleet of airlines stranding 70,000 passengers around the world due to a strike by their employees over pay and job losses. The aim of the campaign was to encourage consumer engagement and for customers to win Qantas gift packs. Read the rest of this entry »
White Hat Twitter Outreach for Businesses
Posted by Amy Byard on December 5th, 2011
The advent of social media has arguably equipped executives with the most powerful digital outreach tool of the last decade. However, corporate use of this tool is all too often inconsistent, uninspired and vexatious, which can sometimes do more harm than good for businesses running ill-targeted campaigns.
How many times have we checked who’s tweeted us to find a spammy link with a poorly written, generic message? Read the rest of this entry »
Niche Market Specialisation – Are Businesses Missing a Trick?
Posted by Matt Gardner on December 2nd, 2011
Is there anything that you can’t buy online? I know this may seem like a pretty silly question, especially given the likes of eBay and the fact you can even buy a wife on the internet. Still, there are a few niches that business experts don’t really try and corner on the web, and I found one around a month ago. Read the rest of this entry »
YaCy – The P2P Search Engine
Posted by Andrew Brigham on December 2nd, 2011Industry News, Search Engines, Technology
YaCy (‘ya-si’) is a new concept in searching – a decentralised search engine model.
Similar existing P2P networks operate – each node (i.e. user) who uses the software will contribute to the overall functionality of the search engine. Read the rest of this entry »
Sprite Cow: An Online Tool to Save Time Calculating CSS Background-Position
Posted by Dave Sellers on December 1st, 2011
As a front end developer, I usually spend some time at the start of a new project slicing up the design to save out all the elements I’m going to need to use in my HTML templates. In addition to this I will also try and combine similar elements such as hover/focus/active states for multiple elements into single images known as ‘sprites’. Read the rest of this entry »
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