Outsourcing experts Ventura, a wholly-owned subsidiary of Next plc, has awarded an online marketing contract to Epiphany Solutions which includes both SEO and pay per click campaigns as well as website development.
Ventura, which provides outsourced services including contact centres, customer services management and external business processing, employs more than 7,000 people at five UK sites – three in Leeds, where is it based, plus two in Dearne Valley – and one in India. The company also operates contact centres in Cardiff and Milton Keynes.
Last year the organisation rebranded to reflect its growing dominance and range of services in the outsourcing market – with over £160m in annual revenue in 2008 it is the UK’s second largest outsourcing business.
Epiphany has been appointed to further develop the company’s online presence, starting with a new Ventura.co.uk website, while dedicated SEO and PPC campaigns aim to maximise returns from digital spend.
Johanna Jarrold, Marketing Manager at Ventura, said: “With our rebrand complete, we are moving on to the next stage of our latest marketing campaign and digital is a growing area of importance for us.
“The Internet is one of our shop windows, so in order to make our services front-of-mind with potential buyers we need to make our online spend work harder and smarter. Epiphany have a track record of getting results, hitting targets and they are a trusted brand in the digital marketing arena, so they’re the right fit for us.
“We’re the second biggest outsourcing organisation in the UK and our aim is to be the first choice for customers. In order to help cement our position, and following the rebrand, we are launching a new website and enhancing our online visibility with paid and natural online search campaigns.”
Rob Shaw, managing director of Epiphany, said: “Ventura is a huge UK organisation working with some of the UK’s biggest businesses, so to win this account is a fantastic endorsement of our expertise in digital marketing.
“This is a full service piece of business in that we are using all of our digital departments to ensure the client’s online investment achieves the best possible return.”
Ventura has more than 40 years’ experience in the outsourcing industry and currently has 25 blue chip clients in sectors covering financial services, telecoms, utilities, retail, travel, automotive, as well public sector and not-for-profit.