The online world is getting ready for Christmas for another year, but this time website owners are starting to buy themselves some website optimisation as an early present. The fact is that even if your existing website is performing optimally now, your visitors’ priorities are going to change as Christmas gets closer.
The first thing to consider is that all year your visitors have been considering whether your products are right for them. All of a sudden, your visitors are considering whether your products would make a good gift for someone else. So, why not start showing off the gift potential of your products?
Your money back guarantees are a great selling point, but not now – buying on the basis of easy return is akin to admitting you don’t know your friends!! Try some new selling points like easy size/colour exchange or free gift wrapping service.
Next – delivery – if I don’t get my item in time, the embarrassment will ruin Christmas! Can you guarantee I’ll get it? I don’t particularly care if I have to pay another 50p, so long as I’m not empty handed on Christmas day.
Finally, remind me that it’s Christmas soon. I may only be shopping for myself, but with a festive theme to the website I may remember to add a gift or two to my basket for friends and family.