Comments on: Optimisation for AdWords http://www.epiphanysolutions.co.uk/blog/optimisation-for-adwords/ Just another WordPress weblog Tue, 07 Feb 2012 01:03:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Baker http://www.epiphanysolutions.co.uk/blog/optimisation-for-adwords/comment-page-1/#comment-15 Steve Baker Wed, 11 Jul 2007 10:26:13 +0000 http://www.leedsproperty.net/?p=80#comment-15 Calil, The article was specifically talking about converting clicks into sales, rather than converting impressions into clicks. The first question would have to be - do you have Content Targetting switched on (look in your campaign settings). If so, this will give you very misleading numbers of impressions. If you are looking at the search results on their own, then your advert isn't persuading people to click on it. Try doing the search yourself and see which adverts you would click on... I've discussed this at length at www.epiphanysolutions.co.uk/google-adwords Try looking there, and post again if you are still stuck... Thanks, CustardMite Calil,

The article was specifically talking about converting clicks into sales, rather than converting impressions into clicks.

The first question would have to be – do you have Content Targetting switched on (look in your campaign settings). If so, this will give you very misleading numbers of impressions.

If you are looking at the search results on their own, then your advert isn’t persuading people to click on it. Try doing the search yourself and see which adverts you would click on…

I’ve discussed this at length at http://www.epiphanysolutions.co.uk/google-adwords

Try looking there, and post again if you are still stuck…

Thanks,

CustardMite

]]> By: Calil http://www.epiphanysolutions.co.uk/blog/optimisation-for-adwords/comment-page-1/#comment-14 Calil Mon, 25 Jun 2007 14:25:44 +0000 http://www.leedsproperty.net/?p=80#comment-14 I have lot of Impr. (like 11.000) and only 4 clicks. What is happen? I spound lot of time at these 3 topics that you said, but don't have other solution. =/ I have lot of Impr. (like 11.000) and only 4 clicks. What is happen? I spound lot of time at these 3 topics that you said, but don’t have other solution. =/

]]> By: Derek Smith http://www.epiphanysolutions.co.uk/blog/optimisation-for-adwords/comment-page-1/#comment-13 Derek Smith Fri, 09 Mar 2007 10:32:19 +0000 http://www.leedsproperty.net/?p=80#comment-13 A fair point. It's easy to get totally wrapped up in clickthrough rates and cost per clicks, and forget all about actually converting these visitors to sales once they arrive on your site. A fair point. It’s easy to get totally wrapped up in clickthrough rates and cost per clicks, and forget all about actually converting these visitors to sales once they arrive on your site.

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