MSN adCenter
Posted by Shane Quigley on Tuesday, August 8th, 2006 in Google Adwords, PPC, PPC Management, PPC Optimisation
About 2 weeks ago Microsoft unveiled its own Pay Per Click advertising system called adCenter, powering all sponsored link adverts seen on its search engine in the US. Soon to be released in the UK, the system boasts a much more powerful ranking system than Yahoo, which used to power its online advertising.
The system, much like Googles AdWords, takes three main factors into account when deciding where to place adverts.
1. Bid price
2. Click through rates
3. Relevance of advert text to the search
This marks a significant step forwards in the paid search market place with Yahoo (formerly Overture) set to launch their new ranking system for ads towards the end of the year. Yahoo generates 30 to 50 percent less from its advertising system because advertisers can hog ad positions purely on what they are willing to spend but if nobody clicks on the ad because it is not relevant to their search, Yahoo lose out on valuable revenue.
All these advancements are attempts to close the gap with Google who continue to dominate natural and paid search, with advanced advert ranking systems.
To learn more about MSN adCenter click here.
Recent Posts
Related Posts
No related posts.