Google rolled out their new indexing system codenamed ‘Caffeine’ at the start of June, aimed at providing 50% fresher results for web searches. Instead of the previous layering system where the older layers took a while to index, caffeine is continuously indexing small proportions of the web so the freshest and most relevant information is made available to a user. How does this affect our industry? How will it affect SEO campaigns? Which keywords will be hit the hardest? We have obviously noticed over the last few months certain keywords being affected as Caffeine was gradually introduced. Caffeine is ultimately designed to provide more relevant searches so pages with thin content and poor internal linking structure will be devalued as well as pages with bulk external links of little relevance. A website needs to be the ultimate destination for a Google user’s search criteria. Epiphany’s online community engagement strategy encompasses these elements so it doesn’t cause me sleepless nights. What does cause me sleepless nights are two Apps sitting proudly on my iphone, mocking me, laughing at the fact I entered the realms of the decrepit on Wednesday…. I turned 30.
The below is what my iphone regurgitated, showing me a hideous glimpse of the future.
From left to right; me normally (slightly tired), me fat, me old and finally ‘worst case scenario’ me fat AND old.
‘Fat Booth’ and ‘Aging Booth’ are both very popular applications for iphone and may I say very amusing applications, until they are turned on you. Not pleasant viewing when you’ve just turned your back on your twenties. I think it must be time to get a tattoo, earring and motorbike….