Google Analytics has released a new beta feature called ‘Analytics Intelligence’ which is designed to inform you of performance changes on your accounts. This is a real step forward at improving the accessibility of Google Analytics, which can often overwhelm with the mass of metrics and statistics it provides.
Analytics Intelligence will provide you with an overview of any significant changes in the behaviour of visitors to your website. For example, if your bounce rate were to increase then analytics intelligence would point this out. It would even go on to tell you if this was as a result of an increase in a specific region, such as London.
This new feature will appeal to analysts with little time to spend trawling through every metric to spot changes and to those who find statistics daunting. Furthermore, you will be able to set up custom alerts to send you an email when a specific event occurs, such as visits per day falls below 200. A very useful warning system, especially if you have many clients to deal with.