Google’s UK Dominance Continues
Monday, August 28th, 2006 by Robin Skidmore
New statistics out this month show that Google has an even larger market share then previously reported. These figures published this month by e-consultancy estimate that Google is now powering 77% of UK Internet searches [Hitwise, June,
2006]. MSN and Yahoo! powers just over 7% of UK internet searches each with Ask.com picking up a 5% market share, higher then you might have thought.
The figures also show that Google UK is the most visited site in the UK, receiving twice the share of visits as MSN Hotmail, which is the number 2 site.
Like me, these figures probably don’t come as a huge surprise. But with MSN’s recent investment in new UK Head Quarters and the imminent roll out of their new adCentre, it will be interesting to see what happens from here as the battle for search engine supremacy continues…
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