Comments on: Google's Christmas Bonus http://www.epiphanysolutions.co.uk/blog/googles-christmas-bonus/ Just another WordPress weblog Tue, 07 Feb 2012 01:03:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Baker http://www.epiphanysolutions.co.uk/blog/googles-christmas-bonus/comment-page-1/#comment-52 Steve Baker Fri, 07 Dec 2007 14:46:02 +0000 http://www.adwordsprofessional.com/googles-christmas-bonus.html#comment-52 Hi Ken, Glad you enjoyed the analysis (and the memories - for us, it's a very real threat every Christmas!) I don't have any kind of modelling program, I use Excel and just try throwing in different factors to see what happens! I think there are a number of similarities between Adwords and Game Theory - the only problem is that you don't actually know how much your competitors are bidding or their Quality Scores... Hi Ken,

Glad you enjoyed the analysis (and the memories – for us, it’s a very real threat every Christmas!)

I don’t have any kind of modelling program, I use Excel and just try throwing in different factors to see what happens!

I think there are a number of similarities between Adwords and Game Theory – the only problem is that you don’t actually know how much your competitors are bidding or their Quality Scores…

]]> By: ken abbott http://www.epiphanysolutions.co.uk/blog/googles-christmas-bonus/comment-page-1/#comment-51 ken abbott Fri, 07 Dec 2007 14:37:46 +0000 http://www.adwordsprofessional.com/googles-christmas-bonus.html#comment-51 "Morecambe and Wise repeats?" - It's been a while since I heard anyone mention them, especially being here in New York City. Cool, "fat 'airy legs" Now, your excellent AdWords analysis has strong shades of game theory. Do you have an AdWords modeling program that produces these results and others? BTW: I'm the publisher of "The AdWords Addict" adwords-addict.blogspot.com “Morecambe and Wise repeats?” – It’s been a while since I heard anyone mention them, especially being here in New York City. Cool, “fat ‘airy legs”
Now, your excellent AdWords analysis has strong shades of game theory. Do you have an AdWords modeling program that produces these results and others?
BTW: I’m the publisher of “The AdWords Addict”
adwords-addict.blogspot.com

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