Google is Coogle

We all know that when people think computers that they think Geek! Nerd! Swat! Wedgy! Well let me tell you computers are cool, in fact they’re Coogle!

SEO..What’s that? Try explaining that one in your social circles, 6 pints later and the same people who thought you had moderate social standing are now looking at you in utter bemusement ‘so you work for Google then (no, but a little bit of deception doesn’t hurt) that’s cool, I love Google!’ Sold.

For me, Google has spurred the recent revival of the computer whizz, look back 10 years and the time when we mercilessly sent a cute black Labrador to scowl the web, when computer swats had become the Hugh Hefners of the super highways, everyone wanted to know them, after all they held the keys to the .com goldmine.

.bomb, crash, oops, many got it grossly wrong and their status plummeted like there stock…back to the bottom, the pimples once again reared their ugly heads and the wedgies returned.

Fast forward to now, the Internet is regaining its social status of being cool. Let’s have a look at some of the evidence…you don’t have to leave the comfort of your own home to do your Christmas shopping…cool. You usually get things a lot cheaper off the net…cool. You’ve got 200,000 people in your social network despite only knowing 10?…cool. You can go to the bank without standing in a que for three hours…cool. You can ramble on about your thoughts on a ‘blog’ and people read it…cool. Advertising supposedly isn’t worth doing unless it’s got ‘online’ in it…cool. You can get your website top ahead of 2 million others in Google…cool.

Think of the internet and you think Google. A recent poll cemented Google at the top of the best loved brands for the second year running…cool! But it’s only a page with a search box and a multi coloured logo, however this changes on special occasions - cue snow topped Google…cool.

This page represents so much more, it’s iconic, familiar and for many people it’s their door way to the world and the internet. It has become a life management portal, booking a theatre ticket, looking for a flight, a hotel, a car, a cd, a job, then use Google.

People who work at Google are called Googlers, they work at the Googleplex (has anyone else got the image of Robin Williams prancing around a factory in the film Toys?!!) Let’s face it, no matter how cynical you maybe you’ve got to admit that you want to be a Google employee for just a day, do you think that they have red, blue and yellow uniforms?

So it’s plain to see that Google is cool, we love it, and we can’t get enough of it. May I motion that all involved in the Internet are ‘Coogle’ (my girlfriend will kill me when she reads this, yes people who work with the Internet do have girlfriends) long live being Coogle, long live Google!
(Although they may wish to stop taking over the world Murdoch style, it kills diversity…not cool!)

Coogle - Coo·gle v(cōō’gəl) - Person who works with and for the internet.

Ryan

N.B. Google never paid me to write this blog!

The top 10 best-loved brands are as follows, with their 2006 position in brackets:

1. Google (1)
2. Nokia (3)
3. Amazon (17)
4. Tesco (2)
5. eBay (4)
6. British Airways (9)
7. Coca Cola (7)
8. Persil (5)
9. Heinz (37)
10. O2 (15)