Google challenge students to Adwords competition

Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.

The deal is pretty simple, each student team will get $200 to spend on a Adwords campaign for a local business of their choosing. The students will then have to outline a strategy, run the campaign, assess the results, and then provide the business with recommendations for further development. Teams will then submit a report to Google of their Adwords escapades and they will be judged by a panel of independent academics from all over the globe. The winners will get flown out to Google Headquarters in Mountain View, California, and get to meet the team that created AdWords.

Check out the press release or visit the main site for more information.