Google Analytics Comparison Tool

As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.

Google analytics is something that I, and I’m sure most online marketers, use on regular basis. It is a great way to identify patterns and trends in your traffic and conversions. The only drawback was that you couldn’t compare different time periods to monitor year on year patterns and trends and see obvious areas of growth and/or decline.

The comparison tool is easy to find and easy to use and, as always it produces excellent reports in seconds.

I have to say that for me Google Analytics is fast becoming the most useful metrics program available. It’s free, it’s comprehensive and it’s easy to use. I’m sure it will soon become the industry standard for all search marketing agencies. It’s fab!