Two weeks ago, Google hosted their annual conference for Google Analytics Authorised Consultants (GAAC’s), to which Epiphany sent along 2 employees. This conference has been taking place for around 5 years now, and is typically a chance for leading authorities of Analytics to share ideas and practices. As well as dining all week at Google’s expense – attendees are
given exclusive previews of the latest developments to Google Analytics.
This year’s conference was packed full of influential speakers and thought leaders, who explored new tools for Website Optimisation, better ways to use Google Analytics and the future of search. Our two representatives returned with a better understanding of how Google intends to shape its future and also new, innovative ideas which will add value for our clients. This knowledge will ensure Epiphany stays ahead of the curve in 2010.
Our star pick of the new tools available is ‘AttentionWizard.com’ which Epiphany is currently testing. ‘Attention Wizard’, developed by Tim Ash [http://twitter.com/Tim_ash], brings eye-tracking technology to the masses at an affordable price. Using analysis of data from real eye-tracking tests, this is a tool which simulates the results of running a real eye-tracking test and will offer great value for Website Optimisation.
We cannot discuss these advances until they are officially released, but we are rapidly disseminating the information internally; and when the features and products are officially released, our clients will immediately see the benefits.