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	<title>Search Marketing</title>
	<link>http://www.epiphanysolutions.co.uk/blog</link>
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		<title>Debugging PHP with Eclipse and XDebug</title>
		<description><![CDATA[When I returned to PHP development after a couple of years working with .NET, one of the things I found most frustrating was losing the excellent debugger incorporated into Visual Studio. From having breakpoints, watches and interactive consoles, I was reduced back to print statements and log files. That wasn’t fun, so I set out [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/debugging-php-with-eclipse-and-xdebug/</link>
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		<title>Connecting Your Social Media with ifttt.com</title>
		<description><![CDATA[I love getting involved with new social networks, and seeing how they interact and inform each other. Most social networks now include tools to link up with your Facebook or Twitter account, and cross-publish your activity. However, it&#8217;s not always that straightforward. For example, if I&#8217;m on the train reading my Twitter stream, and I see [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/connecting-your-social-media-with-ifttt-com/</link>
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		<title>Converting Mobile Searchers – Back to Basics</title>
		<description><![CDATA[Over the Christmas period, my home laptop finally gave up the ghost. In fairness, it’s been a shocker since my old one was replaced due to a dodgy cooling fan. There is a point to my waffle. I have been forced to use my iPhone more and more for searching online. I wouldn’t say I’m [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/converting-mobile-searchers-back-to-basics/</link>
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		<title>Making Money Through Mobile Gaming &#8211; Is It Targeting Gamers, or Casuals?</title>
		<description><![CDATA[I&#8217;ve just got myself an iPhone 4S, following weeks of waiting. The whole debate of Apple vs its rivals aside, it&#8217;s an excellent phone that truly demonstrates the inclusion of the chip &#8211; also used on the iPad &#8211; that powers it all. Despite running dozens of apps at once if you want it to, [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/making-money-through-mobile-gaming-is-it-targeting-gamers-or-casuals/</link>
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		<title>Basic Tracking Checks Whilst Website Testing</title>
		<description><![CDATA[I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/basic-tracking-checks-whilst-website-testing/</link>
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		<title>Why Your PPC Account May Not Be As Healthy As You Think</title>
		<description><![CDATA[So you sell toasters, and every time somebody makes a purchase, you make £10. Your cost per sale on Adwords is only £6, so you’re making money, you’re happy with your marketing guys and everybody’s happy. But is your PPC really doing as well as you think? Perhaps not… Just because your overall cost per [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/why-your-ppc-account-may-not-be-as-healthy-as-you-think-2/</link>
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		<title>Snickersgate: Keeping Your Social Ads Relevant</title>
		<description><![CDATA[“We’re not here to be advertised at” tweeted one of Rio Ferdinand’s followers responding to the footballer’s sponsored tweets for Snickers last week. Snickers-gate has raised an interesting issue for digital marketers at a time of maturing social advertising with Search Plus Your World, Facebook Sponsored Stories both causing a stir in early 2012. We’re [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/online-advertisers-need-to-learn-from-their-offline-predecessors-to-avoid-being-an-irrelevant-noise/</link>
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		<title>Google’s New Privacy Policy – What Does It Mean For You?</title>
		<description><![CDATA[Effective as of 1 March, Google will be getting rid of more than 60 different privacy policies across all of Google’s websites and products to replace them with just one all-encompassing policy. The policy continues down the road of Google’s long term goal where they see internet users never having to leave Google when using the [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/googles-new-privacy-policy-what-does-it-mean-for-you/</link>
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		<title>How Will Google’s Algorithm Changes Affect Your SEO Campaign?</title>
		<description><![CDATA[In the world of online marketing, it is always important to stay ahead of the game, especially when it comes to changes to Google’s search algorithm. Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, once in a while Google rolls out a major change that [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/how-will-googles-algorithm-changes-affect-your-seo-campaign/</link>
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		<title>Forbes 30 Under 30 List Includes Many in Digital and Technology Industry</title>
		<description><![CDATA[Last month, American business magazine Forbes published a list of 30 &#8220;disruptors and innovators&#8221; in 12 fields who, before the tender age of 30, have already made huge waves up their respective industries. Perhaps it&#8217;s not surprising that many of these people are working in digital media and technology &#8211; it&#8217;s still a relatively young [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/forbes-30-under-30-list-includes-many-in-digital-and-technology-industry/</link>
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		<title>AdCenter Broad Match Enhancement Launches in the UK</title>
		<description><![CDATA[Back in August 2011, Microsoft adCenter announced that they were rolling out the launch of their ‘Enhanced’ Broad Match keyword match-type (aka. ‘Broad Match Enhancement’), but it seems that it’s only now in mid-January that this improvement is about to kick in to my UK accounts. According to adCenter themselves, the enabling of this feature [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/adcenter-broad-match-enhancement-launches-in-the-uk/</link>
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		<title>Impression Share is a Beneficial Metric for PPC</title>
		<description><![CDATA[Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/impression-share-is-a-beneficial-metric-for-ppc/</link>
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		<title>From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?</title>
		<description><![CDATA[The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. Like most tools, its usefulness depends on your ability [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/from-netflix-and-antony-worrall-thompson-to-georgia-salpa-are-you-staying-ahead-of-the-trend/</link>
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		<title>Social Media Restrictions for London Olympic Volunteers</title>
		<description><![CDATA[This year’s London Olympics will undoubtedly be one of the biggest sporting events in the world this year. The 26 sports break down into 39 disciplines with everyone eagerly anticipating the defence of the 100m, 200m and 4x100m relay by Usain Bolt who holds the world record in all three events. This will surely be [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/social-media-restrictions-for-london-olympic-volunteers/</link>
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		<title>Will SOPA Help or Hurt SEO?</title>
		<description><![CDATA[By now, you’re probably aware of SOPA as there’s some big names supporting todays ‘Stop SOPA’ event by revoking access of their home page or creating a black-out effect on their site. You can read my colleague Matt&#8217;s post from earlier today here. What is SOPA? SOPA is the Stop Online Piracy Act – a [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/will-sopa-help-or-hurt-seo/</link>
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		<title>January 18th: SOPA and the Most Productive Day in Recent Memory</title>
		<description><![CDATA[January 18th. Today&#8217;s the day that the online working world will be most productive. Not-so-coincidentally, and in every way related to the previous statement, it also happens to be the day that Reddit, Minecraft, TwitPic, the Cheezburger network and &#8211; most recently &#8211; Wikipedia go into self-imposed exile for a day in order to protest [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/january-18th-sopa-and-the-most-productive-day-in-recent-memory/</link>
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		<title>PPC Adverts: Using the Right Message at the Right Time</title>
		<description><![CDATA[Whatever the aim and content of your PPC campaign, the truth is users respond better to different messages at different times. Understanding and acting on what your potential customers want and when they want it can really give your PPC adverts an edge over any competitors who don’t take this into consideration. A useful technique [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/ppc-adverts-using-the-right-message-at-the-right-time/</link>
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		<title>How to Use Beyonce’s Baby and Other Popular Trends to Set up Facebook Targeting</title>
		<description><![CDATA[Blue Ivy Carter, the already famous daughter of superstars Jay-Z and Beyoncé is guaranteed to generate enough interest to spawn hundreds of Facebook fan groups. For those of you that don’t know about the story, find out more here. Whilst the public and the paparazzi are in a frenzy to get hold of pictures of [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/pictures-of-beyonces-baby-blue-ivy-carter-breaking-news/</link>
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		<title>Five Ways to Turn Your Blog into Link Bait Gold</title>
		<description><![CDATA[Believe it or not, there are still people out there who think that blogging merely consists of pouring one’s heart out into self-absorbed, diary-like posts. In their minds bloggers are hormonally antagonized teenagers weeping over their keyboards, listening to The Smiths. You and I know that the blogging spectrum has inflated vastly over the past [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/five-ways-to-turn-your-blog-into-link-bait-gold/</link>
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		<title>Get Ready for Search Plus Your World</title>
		<description><![CDATA[Behold Google’s latest change to the search results: Search Plus Your World. Now when you search on Google, you&#8217;ll be shown results from the public web as well as content that has been shared with you privately. This is only available however to users signed in to Google.com and searching in English. Search plus Your [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/get-ready-for-search-plus-your-world/</link>
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		<title>Man City – A Social Media Leader</title>
		<description><![CDATA[I&#8217;ve previously discussed the increasing role social media is playing in sport and how clubs and authorities have tried to clamp down on social media to prevent negative press attention. However one club is leading in the use of social media and is actively encouraging the use of it &#8211; Man City. Below are the [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/man-city-social-media-leader-in-sports/</link>
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		<title>How Will Google Determine the Relevancy of Search Results in Google Books?</title>
		<description><![CDATA[In October 2011 Google finally launched Google Books in the UK allowing users access to cheap or even free e-books. If you have a  Kindle or an Android handset you can choose through their impressive library of millions of ebooks – a lot of which are free public domain classics.  As Google says: Readers in [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/how-will-google-determine-the-relevancy-of-search-results-in-google-books/</link>
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		<title>Anti-Drugs Campaign on Facebook Timeline</title>
		<description><![CDATA[There has been a lot of debate about Facebook’s Timeline. Personally I quite like it and I have been waiting to see what people are going to do with it. Yesterday I logged in and noticed an anti-drugs campaign to promote the Israel Anti-Drug Authority. Using a fictional character call Adam Barak, the campaign cleverly [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/anti-drugs-campaign-on-facebook-timeline/</link>
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		<title>Google Product Listing Ads Prove Useful for PPC Campaigns</title>
		<description><![CDATA[Initially I was unsure about how I felt about Google moving the paid search ads from the right hand side to below the organic listings. I was also dubious when Google announced that these ads would get a higher click-through rate. It seemed clear that they were doing this to make room for something else. [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/google-product-listing-ads-prove-useful-for-ppc-campaigns/</link>
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		<title>The Launch of Twitter’s Self-Serve Ad Platform</title>
		<description><![CDATA[Twitter is now testing a self-serve ad platform which will enable advertisers to purchase promoted accounts and tweets. Previously Twitter has allowed selected brands to take advantage of Twitter’s commercial opportunities. However now all brands can take advantage of these opportunities by using the self-service tool. They will be able to run campaigns targeted to [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/the-launch-of-twitters-self-serve-ad-platform/</link>
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		<title>My Blind HTML &amp; CSS Challenge</title>
		<description><![CDATA[As I’ve been writing HTML and CSS for a fair bit of time now I’ve noticed, when building a new template, the time between each load of the template in a browser seems to be getting longer. I’d assume this is due to the experience I have, as I have a pretty good idea of [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/my-blind-web-dev-css-challenge/</link>
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		<title>How Advertising Ruined Your Christmas Surprise with a Guest Appearance by Product Suggestions and Re-marketing</title>
		<description><![CDATA[Advertising in the form of re-targeting has come to the fore in recent years, with many advertisers jumping on the bandwagon. There are a few draw backs that have come to the fore over the Christmas period, that have an unexpected negative effect for an advertiser. Say you have been spending hours browsing the internet, [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/how-advertising-ruined-your-christmas-surprise-with-a-guest-appearance-by-product-suggestions-and-re-marketing/</link>
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		<title>Facebook Sues Mark Zuckerberg</title>
		<description><![CDATA[Facebook is suing Mark Zuckerberg, previously known as Rotem Guez – an Israeli ‘entrepeneur’ who has legally changed his name to Mark Zuckerberg after Facebook took action to close his Like Store. The store sells social votes and viewcounts for platforms such as Google+, YouTube and Facebook – a breach of all platforms&#8217; Terms of [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/facebook-sues-mark-zuckerberg/</link>
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		<title>A Christmas Message for Retailers</title>
		<description><![CDATA[Christmas is time to reflect on what’s important in life – family and friends, those less fortunate than you, eating, drinking, being merry, and, for some people, it has religious connotations as well. But for many retailers, it’s also a time to make lots of money – hopefully enough to get you through the rest [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/a-christmas-message-for-retailers/</link>
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		<title>The First (and Possibly Only) Epiphany Solutions Haiku Challenge</title>
		<description><![CDATA[In one of Epiphany&#8217;s recent fantastic initiatives &#8211; the Ministry of Fun &#8211; a budget is set down every month for one of our teams to spend on whatever they like, so long as it is of benefit to the people who work at the company. November allowed the copywriting team &#8211; including myself &#8211; [...]]]></description>
		<link>http://www.epiphanysolutions.co.uk/blog/the-first-and-possibly-only-epiphany-solutions-haiku-challenge/</link>
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