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	<title>Epiphany Search Marketing Blog</title>
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	<link>http://www.epiphanysolutions.co.uk/blog</link>
	<description>Search Marketing Blog</description>
	<pubDate>Sun, 10 Aug 2008 11:11:54 +0000</pubDate>
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		<title>Cold Hard Cash to use our Search Engine!</title>
		<link>http://www.epiphanysolutions.co.uk/blog/cold-hard-cash-to-use-our-search-engine.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/cold-hard-cash-to-use-our-search-engine.html#comments</comments>
		<pubDate>Thu, 22 May 2008 09:32:08 +0000</pubDate>
		<dc:creator>Andy Webb</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/?p=147</guid>
		<description><![CDATA[Good old Microsoft, always the bridesmaid never the bride in the field of innovation have taken to extraordinary measures to pull some business from online advertising giant, Google. With the recent bid to take over Yahoo resulting in failure, the usual tactic of embrace, extend and extinguish which Microsoft has enjoyed much success with in [...]]]></description>
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		<title>Handling Canonicalisation and Multiple Domain Forwarding via IIS</title>
		<link>http://www.epiphanysolutions.co.uk/blog/handling-canonicalisation-and-multiple-domain-forwarding-via-iis.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/handling-canonicalisation-and-multiple-domain-forwarding-via-iis.html#comments</comments>
		<pubDate>Tue, 19 Feb 2008 15:05:49 +0000</pubDate>
		<dc:creator>Malcolm Slade</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/handling-canonicalisation-and-multiple-domain-forwarding-via-iis.html</guid>
		<description><![CDATA[One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don’t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com.
Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims [...]]]></description>
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		</item>
		<item>
		<title>Stretching your marketing budget that little bit further.</title>
		<link>http://www.epiphanysolutions.co.uk/blog/stretching-your-marketing-budget-that-little-bit-further.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/stretching-your-marketing-budget-that-little-bit-further.html#comments</comments>
		<pubDate>Thu, 24 Jan 2008 13:52:01 +0000</pubDate>
		<dc:creator>Bev Freeman</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Social Media Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/stretching-your-marketing-budget-that-little-bit-further.html</guid>
		<description><![CDATA[I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy.  As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to [...]]]></description>
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		</item>
		<item>
		<title>Google challenge students to Adwords competition</title>
		<link>http://www.epiphanysolutions.co.uk/blog/google-challenge-students-to-adwords-competition.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/google-challenge-students-to-adwords-competition.html#comments</comments>
		<pubDate>Fri, 18 Jan 2008 16:47:57 +0000</pubDate>
		<dc:creator>David Wilding</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/google-challenge-students-to-adwords-competition.html</guid>
		<description><![CDATA[Working in collaboration with University professors Google have come up with &#8220;The Google Online Marketing Challenge&#8221;, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.

The deal is pretty simple, each student team will get $200 to spend on a Adwords campaign for a local business of their choosing. [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/google-challenge-students-to-adwords-competition.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Analytics Comparison Tool</title>
		<link>http://www.epiphanysolutions.co.uk/blog/google-analytics-comparison-tool.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/google-analytics-comparison-tool.html#comments</comments>
		<pubDate>Wed, 16 Jan 2008 17:19:05 +0000</pubDate>
		<dc:creator>Bev Freeman</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/google-analytics-comparison-tool.html</guid>
		<description><![CDATA[As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.

Google analytics is something that I, and I’m sure most online marketers, use on regular basis.  It is a great way to identify patterns and trends in your traffic and conversions.  The only drawback [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/google-analytics-comparison-tool.html/feed</wfw:commentRss>
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		<title>Split test your way to perfection</title>
		<link>http://www.epiphanysolutions.co.uk/blog/split-test-your-way-to-perfection.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/split-test-your-way-to-perfection.html#comments</comments>
		<pubDate>Wed, 19 Dec 2007 13:18:52 +0000</pubDate>
		<dc:creator>Bev Freeman</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Google Website Optimiser]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/split-test-your-way-to-perfection.html</guid>
		<description><![CDATA[Test, test and test again!
It is no longer enough to get hundreds or thousands of visitors a month to your website it’s the action your visitors take when they get to your website that’s important.

As an account manager working for a search marketing agency, my recent discovery of the new Website Optimiser tool has provided [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/split-test-your-way-to-perfection.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>A little extra help from Google Webmaster Tools.</title>
		<link>http://www.epiphanysolutions.co.uk/blog/google-content-analysis.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/google-content-analysis.html#comments</comments>
		<pubDate>Fri, 14 Dec 2007 15:26:16 +0000</pubDate>
		<dc:creator>Malcolm Slade</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/google-content-analysis.html</guid>
		<description><![CDATA[Yesterday (14 December 2007) saw a nice addition to the data available through the Google Webmaster Tools application. Content Analysis shows issues relating to content and meta data that might deter Google from crawling or indexing your site including long page titles, short meta description, duplicate meta data, non-indexable content.


Although any SEO bod worth their [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/google-content-analysis.html/feed</wfw:commentRss>
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		<item>
		<title>Why should I use a SEO Agency?</title>
		<link>http://www.epiphanysolutions.co.uk/blog/why-should-i-use-a-seo-agency.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/why-should-i-use-a-seo-agency.html#comments</comments>
		<pubDate>Fri, 26 Oct 2007 10:58:37 +0000</pubDate>
		<dc:creator>Daniel Peden</dc:creator>
		
		<category><![CDATA[Out Sourcing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/why-should-i-use-a-seo-agency.html</guid>
		<description><![CDATA[Many a time, companies large and small ask themselves&#8230; why do we need to use an SEO agency; we have a web development team - why not get them to do it?
Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/why-should-i-use-a-seo-agency.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Search Marketing &#8216;Remix&#8217;</title>
		<link>http://www.epiphanysolutions.co.uk/blog/the-search-marketing-remix.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/the-search-marketing-remix.html#comments</comments>
		<pubDate>Mon, 22 Oct 2007 15:47:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Account management]]></category>

		<category><![CDATA[Out Sourcing]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Pay Per Click Optimisation]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/137.html</guid>
		<description><![CDATA[Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you&#8230;’Let’s not confuse things’
The question that begs to be answered [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/the-search-marketing-remix.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Getting Down and Dirty with Social Media Optimisation</title>
		<link>http://www.epiphanysolutions.co.uk/blog/getting-down-and-dirty-with-social-media-optimisation.html</link>
		<comments>http://www.epiphanysolutions.co.uk/blog/getting-down-and-dirty-with-social-media-optimisation.html#comments</comments>
		<pubDate>Tue, 25 Sep 2007 09:46:10 +0000</pubDate>
		<dc:creator>David Wilding</dc:creator>
		
		<category><![CDATA[Blog Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Social Media Optimisation]]></category>

		<guid isPermaLink="false">http://www.epiphanysolutions.co.uk/blog/getting-down-and-dirty-with-social-media-optimisation.html</guid>
		<description><![CDATA[Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front [...]]]></description>
		<wfw:commentRss>http://www.epiphanysolutions.co.uk/blog/getting-down-and-dirty-with-social-media-optimisation.html/feed</wfw:commentRss>
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