Epiphany boosted membership of the British Medical Association (BMA) following a dedicated PPC campaign targeting doctors in the second half of 2009. As a result, the agency, which is the UK’s fastest growing search specialist, has been invited to present proposals on how to further enhance the BMA’s recruitment practices.
Epiphany began the dedicated PPC campaign on July 01 2009 with the express aim of capturing newly qualified and existing doctors practising in the UK. The BMA is the leading professional body and trade union for doctors in the UK.
Epiphany helped to increase the membership of the association through the use of a tailored landing page on the BMA’s website with clear calls to action, including a direct link through to the initial sign-up form and prominent contact details. A substantial number of new members were recruited through the campaign in its first six months, Epiphany exceeded initial targets and the campaign has been extended by the BMA due to its success.
As a result of the success of the campaign, Epiphany has also been asked to tender proposals focussed on improved interaction with members who are already engaging with social media.
Shane Quigley, CEO Epiphany Solutions, said: “We are delighted by the results of the PPC membership campaign for the BMA and pleased that the campaign is being continued due to its enormous success.
“It is a privilege to work with the BMA. We are now very excited about the next stage of the campaign”
Gemma Matthews, Membership Recruitment Marketing Manager at BMA, said: “We are very impressed with the results, professionalism and ethos displayed by Epiphany Solutions. The first stage of their campaign has been a success and we are looking forward to seeing their proposals for our social media strategy.”