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Entrepreneur’s Online Campaign to Boost Business

Posted by Amy-Noel on Wednesday, August 5th, 2009 in Company News, Digital Marketing, Press Release

Yorkshire-based bedsit-to-millionaire entrepreneur Deirdre Bounds has appointed a digital marketing agency to run a campaign to help raise the profile of her eponymous website www.deirdrebounds.com.

Deirdre, whose time is much in demand as a corporate motivational speaker and business mentor, is using the website as a gateway for new projects and Leeds-based agency Epiphany Solutions has been contracted to enhance the site’s online visibility.

It was in the 1990s that the self-proclaimed ‘drop-out’ set up ethical travel company i-to-i from her Leeds bedsit it was bought ten years later by a FTSE-100 company for an eight-figure sum.

Now she is carving successful new careers on the speaker circuit, as a mentor to businesses and most recently as a successful author, Epiphany is creating an online pay per click campaign to ensure the website appears in more relevant and appropriate searches, which will ultimately drive more business enquiries.

She said:

I launched my website 18 months ago to help with my new projects, but it has become even more critical for my business now I no longer have a link to i-to-i as I’m more difficult to track down.

As well as making it easier for businesses to find me, I’m broadening my speaker role beyond the travel sector which I was predominantly known for. So it’s important that my website appears in search results around other sectors and subjects.

I’m also using my site to promote and sell my new book, Fulfilled, so all-in-all it’s critical my website is visible in all the right places.

Epiphany is an experienced digital agency and their critique of my site in relation to where it should be appearing will not just increase traffic volume, but crucially improve the quality of that traffic, too.

Rob Shaw, Managing Director of Epiphany, said:

Regardless of whether you’re a small business, a global organisation, a start-up, or an entrepreneur like Deirdre, your company website is a gateway to sales.

Deirdre’s shop window is the internet so it’s critical that potential customers can quickly and easily find her website. Therefore, weâ’ve devised a paid search campaign that will enhance the site’s visibility and drive the right sort of customers to it.

*Deirdre’s first book, Fulfilled: A Personal Revolution in Seven Steps, is currently top of the Amazon UK bestseller list of self-help books visit http://www.deirdrebounds.com for more details.