Comments on: Double or Treble Your Search Engine Visibility

By: Shane Quigley

Shane Quigley — Wed, 28 Feb 2007 09:59:26 +0000

Great idea about using different landing pages in your PPC work. Its also a question of what I call “screen real estate”. The more exposure you have, the less likely a prospect is to find one of your competitors who may offer better service, deals etc.

If you could prevent this by every third click or so still coming through your PPC ad, then its worth the expense.

I often find that a PPC listing alongside an SEO listing can seperate you from the competition. It backs up the fact that your a major player and gives the searcher more confidence to click on your natural listing.

By: Jonathan

Jonathan — Wed, 28 Feb 2007 00:16:59 +0000

In answer to Q2, you may well want to:

PPC ads are more trackable so you could test specific landing pages with different promotions and messages. From that you could find out what keywords worked better and with what promotions. Then you could set about improving ROI from the pages occupying the natural results.

By: Phil

Phil — Fri, 20 Oct 2006 20:26:31 +0000

Q1. where is the 3rd link coming from? Natural Search link and sponsored link is two links; where is the 3rd link? .. is this pay-per-call link or PPC on page 1 and 2?

Q2. Why would you want to list a PPC advert on a keyword that you have natural rankings for? Although you are increasing you exposure on the SERP page you are also losing the benefit of the “free” listing in the natural results.