Double or Treble Your Search Engine Visibility
Friday, October 13th, 2006 by Daniel Peden
There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?” the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers missing a trick? With an advert on Google and an indented listing in natural listings it is possible to have 3 links to your company on the first page of Google! This power would drive lots of interested traffic to your site, so why do some marketing managers phase out ad words spend when they reach the top of Google? Surely running a search engine optimisation campaign and Google adwords campaign simultaneously would ensure you have double or treble the coverage on a targeted advertising medium. People searching for your products and services have a real interest and maximum exposure to this audience should be your main marketing goal.
Epiphany solutions can help you reach those people. As a business we operate in 2 key areas: search engine optimisation and pay per click advertising, we do this day in day out. To find out about how we can enhance your marketing strategy visit our main site or call us on 0870 199 6382.
The Google adwords blog also addresses this issue, to read about it click here.
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3 Responses to “Double or Treble Your Search Engine Visibility”
Respond to 'Double or Treble Your Search Engine Visibility'
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October 20th, 2006 at 8:26 pm
Q1. where is the 3rd link coming from? Natural Search link and sponsored link is two links; where is the 3rd link? .. is this pay-per-call link or PPC on page 1 and 2?
Q2. Why would you want to list a PPC advert on a keyword that you have natural rankings for? Although you are increasing you exposure on the SERP page you are also losing the benefit of the “free” listing in the natural results.
February 28th, 2007 at 12:16 am
In answer to Q2, you may well want to:
PPC ads are more trackable so you could test specific landing pages with different promotions and messages. From that you could find out what keywords worked better and with what promotions. Then you could set about improving ROI from the pages occupying the natural results.
February 28th, 2007 at 9:59 am
Great idea about using different landing pages in your PPC work. Its also a question of what I call “screen real estate”. The more exposure you have, the less likely a prospect is to find one of your competitors who may offer better service, deals etc.
If you could prevent this by every third click or so still coming through your PPC ad, then its worth the expense.
I often find that a PPC listing alongside an SEO listing can seperate you from the competition. It backs up the fact that your a major player and gives the searcher more confidence to click on your natural listing.