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Over the years, I’ve seen a lot of PPC accounts, and what never ceases to amaze me is how the same mistakes are being made time and time again, even by some of the biggest agencies in the country.

I’ve always maintained that PPC is easy, and that if you do it correctly, it doesn’t really take all that much time to get great results. (more…)

I was idly surfing the other day, when I came across a very interesting article, which claimed that “Search Is the Worst Form of Advertising.“ You can read it here, if you’re interested: http://bit.ly/hphC9r

I won’t go into the details of everything that he said that was patently ridiculous, though if you’re interested, Melissa Mackey has covered most of the salient points on Search Engine Watch here: http://bit.ly/mCBAvw

Instead, I’ll offer a counter-argument as to why PPC is a really great way to advertise for many (most?) businesses.

Firstly, I should make it clear that the title is intentionally ridiculous – there is no ‘best’ or ‘worst’ form of advertising for everyone (whatever Mr Shatkin-Margolis believes), as different businesses may find a variety of advertising media to be the most effective.  However, there are many advantages to Paid Search, that may explain why it’s become a multi-billion dollar industry in just a handful of years. (more…)