So you sell toasters, and every time somebody makes a purchase, you make £10. Your cost per sale on Adwords is only £6, so you’re making money, you’re happy with your marketing guys and everybody’s happy. But is your PPC really doing as well as you think? Perhaps not… (more…)
Author Archive
Why Your PPC Account May Not Be As Healthy As You Think
Tuesday, January 31st, 2012Conversion Rate, PPC Campaigns
A Christmas Message for Retailers
Thursday, December 22nd, 2011
Christmas is time to reflect on what’s important in life – family and friends, those less fortunate than you, eating, drinking, being merry, and, for some people, it has religious connotations as well.
But for many retailers, it’s also a time to make lots of money – hopefully enough to get you through the rest of the year with a bit to spare. (more…)
Why AdWords Is Like Skyrim
Thursday, November 17th, 2011
AdWords is a lot (OK, not a lot, but a little bit) like Bethesda Studio’s new game from the Elder Scrolls series, Skyrim. Not convinced? Nor were half of the PPC team at Epiphany Solutions, but here’s what I mean. You can make your own mind up. (more…)
Google Quality Score Update
Thursday, October 6th, 2011
Google have announced that they are changing the way they calculate the Adwords Quality Score. Going forwards, they are going to place a higher weighting on the user experience – specifically, the keyword relevance and landing page quality.
Their announcement in full reads as follows:
When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks. (more…)
Interflora Come Up Smelling of Flowers?
Friday, September 23rd, 2011
Like most PPC account managers, I’ve been following with interest the legal case between Interflora and Marks and Spencer. It was with no small measure of surprise that I read the following on the Interflora blog:
Interflora is delighted by the judgment of the Court of Justice of the European Union which today ruled in their favour. This ruling will enable brand holders across Europe to deliver quality service and ensure that trade marks guarantee the origin of the goods bought by consumers online. (more…)
no comments