So, Google have launched their latest time-saving measure for Adwords account managers, ‘Enhanced CPC’.
Where their standard bid optimization is completely automated, this option allows you to set your bid, and they’ll adjust it based on the conversion rate. The tool will increase your bids up to a maximum of 30% above your bids, though there does not appear to be a minimum. (more…)
Conversion Rate Optimisation, Website Optimisation
A lot of businesses see a lot of seasonal variation in their sales, whether it’s a toy retailer at Christmas, or a holiday firm in the middle of the summer. Car retailers may see a spike in traffic when new registrations come out, and debt-help and loan websites are very busy in January and February.
Generally, these periods are good for businesses, but it can be the case that the performance doesn’t quite match the increase in traffic. Too often, businesses simply label the visitors as lower-quality traffic, and adjust their bids accordingly, but this can be totally wrong. (more…)
Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ (more…)
Much is written about how best to use SEO and PPC to complement each other, and the truth is that there isn’t a single ‘one size fits all’ approach that will work for every advertiser.
Sometimes a large part of the SEO strategy will revolve around generating traffic through an extensive list of very specific keywords, and sometimes the strategy will be focused around a few critical, large volume keywords.
The same can be true for PPC. Large volume keywords can cost a fortune to advertise on, putting them out of reach for many smaller advertisers, but for some advertisers, they are critical to the success or failure of the campaign. (more…)
I’ve just seen a new type of click fraud on one of my accounts, and thought it may serve as a warning to anyone out there using the Content Network.
The performance of the Content Network went haywire a few days ago. This isn’t that unusual, as people who use the Content Network will testify. A big website suddenly has a page about your product or service, and your figures can go all over the place. (more…)
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