Author Archive

The Search Marketing 'Remix'

Monday, October 22nd, 2007

Digital Marketing, SEO

Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’

The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?

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Google Adwords CPA model launches

Monday, September 24th, 2007

Google, Google Adwords, Pay Per Action, PPC

Tonight Google have launched their new CPA model that we have been hearing about so much.

The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 conversions per month but it sounds interesting.

The only downside we can see is that we can all hit low cpa’s by dropping our bids and only bidding on very specific keywords, how it takles volume conversions is another thing!

Let us know your thoughts….

Google announcement here: CPA Targetting

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AdWords Secrets Revealed

Wednesday, July 11th, 2007

Google, Google Adwords, PPC

Many of you here may have been reading Steves blog posts about Google Adwords and how to get the most out of it. His posts have been very informative and extremely popular so we decided to give him even more work to do and ask him to put an interactive guide together about everything he knows of the Adwords world!

And here it is Adwords Expert Guide

Please pop over and have a look, ask as many questions as you like, we really want to keep him busy! :)

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Pay Per Action

Tuesday, March 20th, 2007

Google, Google Adwords, Pay Per Action

Google breaks another barrier in advertising!

After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.

You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a sign up form, visit a particular page or even purchase a product.

Its only in beta testing in the US right now but it sounds like it should break some serious barriers to entry for small firms.

Read the full story here:

Google’s Pay Per Action

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5 hot tips to turn the heat up on your AdWords campaign

Wednesday, March 14th, 2007

Google Adwords, PPC, PPC Management, PPC Optimisation

To bid or not to bid, that is not the question

A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my favourite keyword research tool of 2007, Hittail. Basically, the Killer App was a log file analyser that primarily focussed on the search terms that delivered traffic to your website. This tool would look at exactly what query delivered traffic to your website and tell you how unique it was.

Why would i build a tool solely to do that? Simply becuase with the help of other pay-per-click bid management tools you can report on the ROI per keyword. Google, and now Yahoo and MSN, allow you to choose exactly what keywords and search term combinations you are bidding on and the ROI that each one, individually, is delivering.

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