So, what does this random collection of words have to do with search marketing you ask? The answer is simple: they are all trending topics on Twitter in the UK. I wrote this blog because I wanted to see how important trending topics were when it comes to influencing search over a period of time, and whether or not they should be included within a comprehensive keyword research strategy. Also, we win £50 Amazon vouchers for the most read blog and I want the money, even if it is already mine!?! (I own the agency).
In case you wondered why these topics are trending, thousands of women are currently swooning over Michel Roux Jr making bread, and whose soft tones and French allure are really hitting the mark with the UK ladies. White Hart Lane is currently under siege from some marauding Italians. Dear Maria, an Internet-only released music track has sold 500,000 copies without receiving any radio air play (sounds like a topic for another blog!). Biggie Day is a day dedicated to the memory of the notorious BIG.
So the concept is, that if I am launching a new website or refreshing my SEO or PPC strategy, could I go through the last few months of trending topics and look for related terms to my products and services? If these keywords are new or hadn’t been high profiled before, they would not have registered on traditional keyword research tools. So I may be able to quickly launch new content on this topic, and rank highly within days naturally or get very cheap paid clicks.
I will monitor the ranking and traffic/referring keywords for this post over the next two weeks and report back my findings. Fingers crossed I win the £50 too!
Whilst putting together a social media campaign for a client recently, we decided to try and predict the power of a well-run Facebook promotion. Typically as an agency we measure success for this type of campaign through a number of different metrics from likes to links, but in this case we decided to see what the reach of this Facebook campaign would most likely be.
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