Are the traditional search marketing models out of date? http://epi.ph/9IgUR9 Alex Postance takes a look ^MG
Company News, Industry News, Press Release
DIGITAL MARKETING AGENCY EPIPHANY HAS APPOINTED ROB SHAW AS ITS MANAGING DIRECTOR TO SPEARHEAD FUTURE GROWTH.
Previously Managing Director of Latitude White and Chief Technology Officer of the Latitude Group, Rob will be responsible for the operational delivery of PPC, SEO and web development for Epiphany. Rob joins the Epiphany board of directors along side Shane Quigley (CEO) and Robin Skidmore (Commercial Director).
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Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’
The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?
Google, Google Adwords, PPC, Pay Per Action
Tonight Google have launched their new CPA model that we have been hearing about so much.
The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 conversions per month but it sounds interesting.
The only downside we can see is that we can all hit low cpa’s by dropping our bids and only bidding on very specific keywords, how it takles volume conversions is another thing!
Let us know your thoughts….
Google announcement here: CPA Targetting
Many of you here may have been reading Steves blog posts about Google Adwords and how to get the most out of it. His posts have been very informative and extremely popular so we decided to give him even more work to do and ask him to put an interactive guide together about everything he knows of the Adwords world!
And here it is Adwords Expert Guide
Please pop over and have a look, ask as many questions as you like, we really want to keep him busy! 
Google, Google Adwords, Pay Per Action
Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a sign up form, visit a particular page or even purchase a product.
Its only in beta testing in the US right now but it sounds like it should break some serious barriers to entry for small firms.
Read the full story here:
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