Epiphany Search Marketing Blog

We all know that when people think computers that they think Geek! Nerd! Swat! Wedgy! Well let me tell you computers are cool, in fact they’re Coogle!
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Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’

The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?

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