A recent survey has revealed that job seekers in Yorkshire and Humber are spending more time searching the internet for jobs than ever before, choosing online instead of more traditional sources, such as recruitment agencies and local papers. They share the title of ‘Most tech-savvy job seekers’ with those in London.
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Ebay, Skype and Google partner in a Click-to-Talk initiative
Thursday, September 14th, 2006Another day, another Google initiative. This time, they’ve announced a partnership with Ebay to be the exclusive provider of text based adverts outside the US. But more interestingly, they’ve launched a ‘click-to-call’ advertising deal whereby a user can click on a link or icon within a product or service advertisement to initiate an Internet voice call using Skype of Google Talk. The cost to advertisers will be similar to the pay per click model already in place with text based adverts. This brings Ebay owned Skype into the deal, which will be based on revenue sharing between Ebay and Google, although no specific money-related details have yet been launched.
Google future project: eavesdropping to bring you relevant ads
Monday, September 11th, 2006Digital Marketing, Google, Google Adwords, Industry News
The director of research at Google, Peter Norvig, has hinted at a future project for Google, indicating they are exploring all possible avenues for bringing relevant ad content to their users.
The latest technology will use the PC microphone many computers now have as standard to listen in to whatever is the background whilst you’re online. This will then be identified, reduced to a digital ‘fingerprint’, and then matched to a database of sources. The result will be an advert for the latest CD from the artist you’re listening to, or a chatroom full of people who watch the same soap as you, all delivered directly to your computer.
Yorkshire as a business hotspot
Friday, September 8th, 2006Yorkshire continues to prove itself as the location of choice, as a number of key businesses have announced their plans to support the regions economy in recent days.
Yahoo launch new service in battle of the search engines
Tuesday, September 5th, 2006Yahoo has launched a new product this week, Yahoo Answers, in an attempt to gain market share from Google. Presumably, it’s also an attempt to match people’s perceptions of Google, who are lucky enough to be thought of a constantly evolving company, investing heavily in R & D.

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