Chinwag’s PPC earthquake event on tuesday night was entertaining. Hosted by Mike Butcher, as per his usual style, discussions cut to the chase immediately. This was a welcome break from the normal sanitized chat on PPC that occurs at these types of events. Panellists included three agencies, Blue Barracuda, Latitude and Neutralize and Nigel Leggat from Microsoft Adcenter. (names updated)
Firstly, i liked to say that most PPC events tend to be pretty dull for anyone who knows about the industry becuase typically what happens is the agencies tow the line and refuse to get drawn into opinionated discussions whilst the search engines play a game of diplomacy. Which all leads to a rather luke warm discussion on what is now a more mature industry. Nonetheless, there were lots of things to nod at or mumble under your breath about.
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