I’ve blogged a number of times about conversion rate optimisation and website design, and once again I’m having a rant about people just getting it wrong.
Last week was the final chance to register for Olympic tickets, and of course the media ran with the usual stories that we could have all predicted more than a year ago about website crashes and a high ticket process.
What didn’t seem to be covered was that on the checkout pages of the live site, there was a glaring error in the ticket price calculation that must have impacted final conversion rates.
I won’t go through all my views on the exact design, layout and functionality of the site (although there are many areas that could be improved). (more…)
no comments