Author Archive

So You Think You’re Fast?!

Thursday, May 12th, 2011

Company News

Here at Epiphany, we think we employ the best and brightest in the business.

But they aren’t just the brightest; we think they are also the fastest!

We are proud to be working with the Jane Tomlinson Appeal and Run for All, and will be entering a team of 10 into their Leeds 10k Corporate Challenge. (more…)

Olympic Tickets – Come on Guys Focus!!!

Thursday, May 5th, 2011

Conversion Rate Optimisation

I’ve blogged a number of times about conversion rate optimisation and website design, and once again I’m having a rant about people just getting it wrong.

Last week was the final chance to register for Olympic tickets, and of course the media ran with the usual stories that we could have all predicted more than a year ago about website crashes and a high ticket process.

What didn’t seem to be covered was that on the checkout pages of the live site, there was a glaring error in the ticket price calculation that must have impacted final conversion rates.

I won’t go through all my views on the exact design, layout and functionality of the site (although there are many areas that could be improved). (more…)

Will We Ever See Google Replaced?

Tuesday, March 15th, 2011

Google, Industry News

I’m getting on a bit now. In fact, based on the average age of our employees, I’m positively pre-historic!

Many people reading this may not believe that I can remember very clearly my working and personal life before the Internet. However for me, working with the internet day to day is still relatively new when compared to my first job as a programmer back in 1988.

For some, Google and the Internet are one and the same, but dig back not very far at all and you will see that wasn’t always the case. (more…)

Mac App Store: Opportunities

Tuesday, January 11th, 2011

Apps, Technology

I’m proud to say that I’ve been working in technology related businesses my whole career.  From a trainee programmer through to managing businesses I’ve marveled at the speed that technology advances and as an ex-software developer I’m particularly interested to see how programming has moved on in the last two decades.

In my formative years I was developing in anything from Basic to Cobol to C and even assembler.  These were the days of developing everything from scratch, the concept of Object Oriented development was way off and the only real re-use of developers code was to copy your last Cobol program and start making changes for a new use (come on we all did it, can you really remember the 4 divisions of a Cobol program?). (more…)

We still have a lot of work to do….spread the word.

Thursday, December 2nd, 2010

PPC, SEO

A number of years ago when I first started in Search Marketing one of the first major initiatives I was involved in was to create a managed PPC service that would suit the needs and budgets of SME’s.  It was a great project and as well as the technical design and build, one of the key elements was how to market the offering to small businesses. (more…)