The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. (more…)
Author Archive
From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?
Friday, January 20th, 2012 Facebook Brings Sponsored Story Adverts To Your Newsfeed
Wednesday, December 21st, 2011 AdWords Low Search Volume – What Can You Do?
Monday, November 14th, 2011So you’ve set up a new campaign in AdWords to try and drive traffic to your website. You’ve conducted your keyword research and produced a very thorough keyword list full of terms that are highly relevant to your business. Some of these terms could be described as extremely long-tail, but you’re optimistic that when users do infrequently search for these keywords, your adverts will appear relevant, and are more likely to entice a click than the competition. With a well-chosen landing page, you could also return a high conversion rate. (more…)
What opportunities will the new Facebook Timeline and Open Graph create for advertisers?
Monday, October 17th, 2011Engagement, Facebook, Industry News
If you’re a bit of a geek like me, you may well have been keeping a close eye on the recent announcements being made at Facebook’s ‘F8’ Developer’s Conference 2011. The main announcements at the conference involved the news that there’ll be a complete redesign of a user’s Facebook profile page, called ‘Timeline’. Additionally, Mark Zuckerburg, Facebook’s founder also announced a number of partnerships with world-renowned brands and companies. These partnerships will allow users to access a whole host of content via apps without ever leaving the site, under what Facebook are calling the ‘Open Graph’. (more…)
Facebook Improves its Demographic Targeting Capabilities
Friday, September 16th, 2011If you’ve been in Facebook Ads recently, you may have noticed a few changes to the demographic targeting options available. If you haven’t, you may find some of the new targeting capabilities quite interesting, particularly if Facebook advertising is an area you’ve experimented with in the past and found it to deliver poor results.
The main and most important changes are those to the Interest’s demographic targeting options when creating a new Facebook ad campaign. (more…)
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