Google+ Business Pages has launched! In this post, I will take you through a step-by-step guide on how to set up a page for your business and how to integrate Google+ into your website, making your Google+ profile discoverable on Google. (more…)
Author Archive
How to Set Up Google Plus Business Pages
Wednesday, November 9th, 2011Featured, Google, Industry News
How To Add the Facebook Like Button to Your Website
Tuesday, October 25th, 2011
Following on from my last post, How To Add the Twitter Tweet Button to Your Website, I’d now like to look at how to add a Facebook Like button to your website.
It’s important for websites, brands and companies to add social buttons to their website, especially if they have a presence on the social domain. (more…)
How To Add the Twitter Tweet Button to Your Website
Tuesday, October 4th, 2011Social SEO is fast becoming the new buzzword of 2011 with the combined nature of SEO best practice, natural links from external websites and now social links from the likes of Twitter.
Why? Both Google and Bing have openly admitted that social links are part of their ranking algorithms and in order to shape a healthy, successful and future proof SEO campaign, social media has to be considered. (more…)
Google+ – What’s the fuss about?
Wednesday, June 29th, 2011Featured, Google, Industry News
Wow! This is big, even for Google.
Google has released their new social platform called Google+ and you know what – for all that I (and others) have panned Google’s social efforts in the past, I have a really good feeling about this. It’s fresh, sexy and looks like it could be a success.
It’s been coming for a while and the indicators have been there: rumours of a Google “Circles” product since early last year, Google +1 experiment, Google +1 web button, the revamp of Google Profiles and finally the mysterious black bar across the top of Google’s search page. (more…)
Facebook’s EdgeRank and 7 Ways to Influence It
Monday, June 6th, 2011Engagement, Facebook, Social Media Optimisation
Facebook’s EdgeRank algorithm is a subject that has been discussed a lot more in recent months. It’s seen as an algorithm to “take advantage of” in order to make your Facebook Page more prominent within a user’s profile, and to improve brand visibility, fans, engagement and as a social business program should be doing – assisting your overall business goals.
What is EdgeRank?
Those of you with a Facebook account – and I’ll assume that’s it the vast majority of users reading this post – will notice that once logged in, you see either the ‘Most Recent’ updates of your friends and Facebook Pages you’ve ‘liked’ or the ‘Top News.’ Which tab you land on when signing in now depends on which one you last viewed (it was previously set to ‘Top News’ as standard). (more…)
8 comments