For a long time Google has been trying to overcome the issues of a stale index. Query Deserves Freshness (QDF) was implemented to cover breaking / topical news and Google Caffeine was specifically designed to provide quicker indexation of new and more varied content. Now with the imaginatively named Freshness update, Google takes freshness to a whole new level. (more…)
Author Archive
Keeping up to date with the Google Freshness Update
Wednesday, November 23rd, 2011Featured, Google, Industry News
Google Plus Business Pages. Not Yet, But Soon.
Wednesday, October 26th, 2011Featured, Google, Industry News
Once the initial buzz around the launch of Google Plus and its rise to x million users had died down, a lot of people started to speculate about Google Plus Business Pages. When will they arrive? What will they contain? Can you already make them? (more…)
To Brand or Not To Brand: Understanding Brand Benefits for Natural Search
Tuesday, September 6th, 2011Brand Monitoring, Online Marketing, SEO
Over the last ten years, the main criteria for success in natural search has shifted many times. We started with “Spam.” Spam that ALT text, stuff those keywords in, hide that content using white text. Next came “Links.” Get them! Get as many as you can as fast as you can. Get the anchor text set to your main keyword. Then it was “Content Is King.” Spend five minutes writing some throw away text. Submit to 1,000 article directories. Add text wherever you can. Well now there is a new King in town – “BRAND.” (more…)
Bye Buzz, Hello Google+
Tuesday, July 26th, 2011Featured, Google, Industry News
For a long time now Google has been trying to make a splash within the social arena to both steal some of Facebook and Twitter’s thunder, and to gain access to a goldmine of data with which to evolve it’s search algorithm. Only last year we were confronted with Google Buzz and the Twitter deal, giving Google access to the social holy grail - the Twitter fire hose.
While Buzz wasn’t a bad initial attempt, the reception was lukewarm and since the Twitter deal ended earlier this month, Google still has a massive social hole to fill. Welcome Google+ (Plus). (more…)
All the Bells but None of the Basics – SEO Friendly CMS Fundamentals
Thursday, June 9th, 2011SEO, Web Development, Word Press
“And here is your new all-singing all-dancing website running on our new CMS. You name it, it has got it! HTML5, JQuery, Flash, The Works!”
“Can I change the page titles?”
“Erm…. No!”
SEO isn’t a dark art. Yes some strategies and techniques must stay behind closed doors for paying customers, but there is still a core part of SEO that is well documented and can be done by anyone with a basic understanding of the web and more importantly a CMS that will let them. (more…)
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