Author Archive

Things You May Not Know About Robots.txt

Friday, June 18th, 2010

SEO

Most people know what a robots.txt file is and how to implement you basic User-agent: * Disallow: restrictions. But there is a lot more to robots.txt than simply blocking a folder. (more…)

Online Press Releases Dramatically Help Build Brand Awareness

Monday, May 24th, 2010

Online PR

Getting your brand, products and services in front of your customers is a fundamental goal of online marketing. You can’t simply put up a website and expect people to find you without taking steps to market your offering and develop recognised  presence in your industry. If you can get people reading, commenting, visiting and linking to your site you are well on the road to success, and press releases can be an invaluable tool for ticking some of the right boxes. (more…)

Google Caffeine – Blend Update

Wednesday, January 20th, 2010

Google, SEO

CaffeineNot long after my last post documenting our Google Caffeine sandbox experiences Get ready for some caffeine, Google Caffeine was rolled out on to a single server for further testing.

Again, we have taken some time out to test various aspects with the following results. (more…)

Get Ready For Some Caffeine

Friday, November 20th, 2009

Google, SEO

CaffeineBack in August, we reported on the news from Google that a major infrastructure update was in the pipeline codenamed Google Caffeine. Due to the scale of this infrastructure update, Google even released a preview sandbox for us all to investigate and provide feedback. This sandbox not only allowed our analysts to get an insight into what may be changing in the Caffeine update but it also allowed Google to gather a lot of test data and feedback (something most other tech companies often fail to do).

Well, the public testing is now officially over and Caffeine has been placed behind closed doors prior to launch, meaning it’s time to review what we learnt and what we can expect from Caffeine in 2010. (more…)

Microsoft, Google…. everybody wants a slice of Twitter

Wednesday, October 28th, 2009

Bing, Google, Microsoft, Twitter

bing-twitter-search
The week we have finally seen some concrete developments from Microsoft and Google with regard to the Holy Grail that is real time search. At the Web 2.0 summit in San Francisco last week, both companies have shed some light on their plans.

There have been many rumours flying around recently regarding the development of real time search but now, during the opening days of the 2009 Web 2.0 summit, both Microsoft and Google have opened up. (more…)