Author Archive

Guide To Google Local Business Result

Wednesday, June 23rd, 2010

Google

In 2007, Google released figures stating that 73% of all online search activity was related to local content; i.e. somebody searching for “restaurants in York” or “cinemas in Leeds” as opposed to “restaurants” or “cinema”.

More recently American consumer research firm Kelsey Group in association with ConStat found that up to 97% of offline consumers now use research online to source products locally. (more…)

Google see the 410 Server Response Code as "More Permanent" than a 404 Response Code

Thursday, October 29th, 2009

Google, Google Webmaster Central

google-110809A 404 server response status code means “page not found” and the 410 server response simply means “gone”.

For as long as I can remember, search engines have treated both these codes in the same way, with them both meaning that nothing is returned on a certain URL.

But reading a Google webmaster help thread from yesterday, Google employee John Mu stated that this is no longer the case and that Google is now treating these codes slightly differently. (more…)

Google Chrome Operating System -vs- Microsoft Windows 7

Thursday, July 30th, 2009

Google, Google Chrome, Microsoft, Windows 7

This seems to be the title everyone is using since Google announced the launch of its lightweight operating system, Google Chrome OS, but it could be argued that there isn’t much meat in this headline.

Granted Windows 7 is supposed to be a modular operating system that could potentially be deployed in lightweight systems such as web books (the target for Chrome OS) but I believe windows XP will stay the preferred choice for a low cost Windows solution in a web book. (more…)

Woolworths Online: Resurrected to Fail??

Monday, July 27th, 2009

Digital Marketing, E-Commerce, Industry News, SEO

6 months after everybody’s favourite high street pick and mix retailer closed down, the Shop Direct Group has decided to resurrect Woolworths as an online retailer. I strongly believe that using the Woolworths brand online is a wise move by the Shop Direct Group as there is a lot of love and affection throughout the UK for the established Woolworths brand.

Over the last 3 weeks I have been using the site since its re-launch, but the more I visit the more disappointed I am by how our beloved former high street brand has been launched online. (more…)