Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
The start of June was very exciting and not just because SEOMoz’s 2011 search ranking factors survey was released. The lesser known fourth addition of the local search ranking factors was also compiled and released by David Mihms a few days earlier.
It is a great survey and the most comprehensive completed in the area to date with 32 people from North America and a Dutch guy taking part. (more…)
Have you ever been sat at your desk in your city centre office thinking that next day delivery just isn’t quick enough? Or have you ever had to bounce from shop to shop when a popular new console game is released, hoping to find someone who still has it in stock?
Well Google is now trying to make those problems a thing of the past and give users a better shopping experience, not only online but offline too.
It was announced yesterday, on the Google Merchant blog, that Google is starting to expand upon the trial done in the US through November and December 2010. Google paired with a number of top retailers to gain access to local store inventories, to then use the data within the Google Places listings and as well as Google Product Search results.
While only on Google.com at the moment, a ‘Nearby Stores’ Google Places quick link is being added to Product Search results (as shown below) where the products is in store within a reasonable distance from the searcher. (more…)
Last Monday, Google made an announcement via the Google Merchant Blog.
For commerce sites in the UK, the following makes for very important reading:
Unique Product Identifiers [required for most categories]: ”With user reviews, prices, related items, and videos, ‘product pages’ (example: Canon S95) help users make decisions about what to buy. To help us match product listings to these pages, we ask merchants to provide ‘unique product identifiers.’ Starting May 3, we will require unique identifiers for all products except apparel and one-of-a-kind items.” (more…)
On my travels across the web Wednesday, I somehow came across the first SERP for the term ‘Adidas Originals,’ and I swear Rob, I wasn’t just looking for a new pair of pumps…really!
Now as expected the Adidas site ranked first for the term as you would expect, but the search snippet from the first organic listing looked quite peculiar indeed.
Now for those who don’t know, the search snippet was a feature Google introduced in early 2006, in order to enhance its user experience. The snippet is the two-line summary that appears along with the link to the website. (more…)
In what seems to be a very interesting way to promote themselves in the face of increasing competition from web browsers such as Google Chrome and Windows Explorer 8, Mozilla have launched Firefoxlive.org.
If you were to visit Google to do a search within the Firefox browser you will be greeted by the following page below with a clear call to action for Firefox Live. (more…)
no comments