Author Archive

ICANN Takes The Web Truly World Wide

Friday, October 30th, 2009

Industry News, SEO

ICANNICANN, the internet regulator, has approved plans to allow internet addresses to be written in a non-Latin alphabet, claiming it’s the biggest change to the internet in its 40 year history.

Up until this point, TLDs (top level domains) have had to be written in the western Latin alphabet, resulting in the .com .org .net and .co.uk web addresses we are all familiar with. Whilst Korean websites, for example, have been able to use their own alphabet within the start of a domain, the end of the address has had to end in the .kr suffice (i.e. Latin script) for the addresses to resolve to websites IP address (the destinations true ‘internet address’).

This change could potentially mean new TLDs could appear in as diverse characters as Hindi, Korean, Arabic, Japanese, Greek, Mandarin and Russian Cyrillic. (more…)

Yahoo Kills a Web Classic and Potentially Wastes Millions of Dollars

Thursday, October 29th, 2009

Industry News, Link Building, SEO, Yahoo

Yahoo LogoAfter confusing the world with their seemingly meaningless latest ad campaign, Yahoo made another huge blunder this week after shutting down the long running Geocities website without paying any attention to some SEO basics, and potentially wasting millions of dollars in the process.

Geocities had been around since around 1995 and offered its users a free place to host their website. At its height, Geocities was the MySpace/Blogger.com/Wordpress.com of its day, leading to Yahoo purchasing the site for $3.57 billion in stock (yes that’s $3.75 billion!) back in January 1999. (more…)

The Increasingly Blurry Line between Social Media & SEO

Thursday, September 24th, 2009

Digital Marketing, SEO, Social Media

Many people in the industry still view Social Media and SEO as separate entities, and run campaigns for each independently from one another, or operate them in isolation.

SEO and Social Media have now become intrinsically linked. If you want to achieve maximum success in one, you can’t do it without the other, as the lines between Social Media and SEO are becoming increasingly blurred. Let me explain… (more…)

The mystery of the Google crop circles

Tuesday, September 15th, 2009

Google, Industry News

As a regular user of Google you’ve probably notice the new Google Doodle present on the co.uk version of Google today. Clicking the Doodle leads you to the search results for ‘crop circles’.

Google Crop Circles

What makes this Doodle different from the usual Google Doodle is the fact it is (seemingly) not linked into any specific event, anniversary or person like practically every other Doodle is; for example on the 4th of July an American flag was present as the Google logo.

The mystery deepens even further with Google tweeting a set of co-ordinates in the early hours of this morning (GMT).Google Tweet

So what exactly is this is all about? Has Google been taken over by aliens? Are we about to be invaded by men from mars? Why the crop circles? Why today? Mulder and Scully unfortunately aren’t available, so I guess our investigative team will have to do as we try and solve this perplexing mystery.

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Boxee – Social Media Television for the Masses

Tuesday, August 4th, 2009

Digital Innovation, Social Media

Boxee LogoBoxee, the ‘Social Media Center’, was finally released as a Windows public alpha recently. Epiphany were lucky enough to get an early invite, but now that it’s available to the masses, we thought we’d take some time to give everyone a little ‘heads up’ and introduce this truly fascinating (and possibly revolutionary) little bit of software. Welcome to Boxee, the Social Media Center, coming to a TV near you soon.

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