Monday, January 18th, 2010
Featured, Industry News, SEO, Social Media
It is important for organisations that operate in the online marketing environment to stay ahead of the latest developments and innovations if they want to maintain their current levels of customers, and capitalise on new opportunities. Failure to stay ahead of the curve could well see your online competitors gain a march on you.
So exactly what is likely to be a big area of growth this year on the web? What are our forecasts for the ‘next big thing(s)’ in online marketing? See below for our predictions on what to look out for in 2010… (more…)
Tuesday, December 1st, 2009
Google
The rumours about the new visual design for Google are true, and some clever bod from Gizmodo has figured out how to enable it. For screen shots of this exciting new interface, and how to get it yourself, check out the rest of this article.
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Monday, November 2nd, 2009
Digital Innovation
Virtual reality, video phones, the sinclair C5, all sounded like great ideas at the time(?) and promised to change the way we lived our lifes. When many first hear of Augmented Reality the temptation may be to lump this term into that group, after all it does sound like something out of the 90s Virtual Reality movie Lawnmover man. Those that do this though could be ignoring one the most innovative technology advancements in recent years, and, importantly, a technology that could hold significant potential as both an off and online marketing tool.
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Friday, October 30th, 2009
Industry News, SEO
ICANN, the internet regulator, has approved plans to allow internet addresses to be written in a non-Latin alphabet, claiming it’s the biggest change to the internet in its 40 year history.
Up until this point, TLDs (top level domains) have had to be written in the western Latin alphabet, resulting in the .com .org .net and .co.uk web addresses we are all familiar with. Whilst Korean websites, for example, have been able to use their own alphabet within the start of a domain, the end of the address has had to end in the .kr suffice (i.e. Latin script) for the addresses to resolve to websites IP address (the destinations true ‘internet address’).
This change could potentially mean new TLDs could appear in as diverse characters as Hindi, Korean, Arabic, Japanese, Greek, Mandarin and Russian Cyrillic. (more…)
Thursday, October 29th, 2009
Industry News, Link Building, SEO, Yahoo
After confusing the world with their seemingly meaningless latest ad campaign, Yahoo made another huge blunder this week after shutting down the long running Geocities website without paying any attention to some SEO basics, and potentially wasting millions of dollars in the process.
Geocities had been around since around 1995 and offered its users a free place to host their website. At its height, Geocities was the MySpace/Blogger.com/Wordpress.com of its day, leading to Yahoo purchasing the site for $3.57 billion in stock (yes that’s $3.75 billion!) back in January 1999. (more…)
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