Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
Digital Innovation, Digital Marketing, Featured
It’s that time of the year again folks when I take a look at the upcoming trends in digital marketing, SEO and the Web in general for the coming year.
There are set to be massive changes in the world of online marketing in 2011, with many ‘game changers’ all on the horizon. Brands are going to have to pay attention to these changes if they want to retain the level of online visibility and conversion generation they currently hold. (more…)
Digital Innovation, Digital Marketing, Internet TV
With the launch of any ‘new’ Internet based consumer channel/platform it’s important we pay it some attention to assess the potential size of this new consumer market and what effect it may have on users current use of natural and paid search.
There are numerous Internet TV options currently rearing their head, such as Apple TV, Boxee and ‘official’ platforms, such as the UKs YouView. In this article though I am going to focus more specifically on the imminent Google TV (GTV), its potential for market penetration and what that could mean for both digital marketing, and marketing in general.
Featured, Industry News, SEO, Social Media
It is important for organisations that operate in the online marketing environment to stay ahead of the latest developments and innovations if they want to maintain their current levels of customers, and capitalise on new opportunities. Failure to stay ahead of the curve could well see your online competitors gain a march on you.
So exactly what is likely to be a big area of growth this year on the web? What are our forecasts for the ‘next big thing(s)’ in online marketing? See below for our predictions on what to look out for in 2010… (more…)
The rumours about the new visual design for Google are true, and some clever bod from Gizmodo has figured out how to enable it. For screen shots of this exciting new interface, and how to get it yourself, check out the rest of this article.
Virtual reality, video phones, the sinclair C5, all sounded like great ideas at the time(?) and promised to change the way we lived our lifes. When many first hear of Augmented Reality the temptation may be to lump this term into that group, after all it does sound like something out of the 90s Virtual Reality movie Lawnmover man. Those that do this though could be ignoring one the most innovative technology advancements in recent years, and, importantly, a technology that could hold significant potential as both an off and online marketing tool.
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