Author Archive

Social Data Hub Announced by Google Analytics

Thursday, December 8th, 2011

Featured, Google Analytics, Industry News

Today at Le Web, Google announced the launch of its social data hub.

The social data hub aims to enable social network partners to submit their activity streams, making the data available to Google Analytics users within a set of social reports currently in development. (more…)

Do a Barrel Roll

Friday, November 4th, 2011

Brands, Google

The latest phenomenon from Google, that has been a trending topic on Twitter since yesterday, is the Barrel Roll. Here is how you can experience it yourself:

1. Open Chrome

2. Type ‘Do a Barrel Roll’ into Google

3. Enjoy!
(more…)

Google Analytics Real Time Tracking

Monday, October 10th, 2011

Google, Industry News, Tools

A new feature was announced recently by Google but went slightly under the radar when compared to their announcement of Google Analytics Premium.

I think what Google has done is pretty remarkable. Google Analytics is on more than 50% of the busiest websites in the world. To be able to take, crunch and display all that data within one to two seconds is seriously impressive. (more…)

Google Analytics Premium Launched

Friday, September 30th, 2011

Google Analytics

It’s finally here! The long awaited launch of Google Analytics Premium has arrived.

You can expect SLAs, advanced tools, extra processing power and dedicated support – at the right price of course.

At a rate of $150,000 per year, businesses will get you the ‘GA on Steroids’ that many people have been asking for. The flat yearly fee could be of interest to some but Google has potentially priced themselves out of the mid-range market that currently pay less than that for their analytics solutions.

However, actual SLAs, unsampled data reporting and fresher reports all move Google Analytics towards a much more suitable enterprise level product. The additional features of 50 custom variables and the attribution modelling (more to come on this later but it’s like no other tool out there) also begin to help the cause.

I certainly don’t think this is the finished article as an enterprise solution but it’s certainly a start. I fully expect more and more features to be added over the coming 12 to 18 months which should make the overall analytics marketplace an exciting place to be.

Tracking Social Media Interactions in Google Analytics

Thursday, June 30th, 2011

Featured, Google Analytics, Industry News

On a week where Google just keeps announcing new features, projects or design, Google hit us with another one: the addition of a social section within Google Analytics!

I suspect this addition will come as no surprise to most; social buttons have become a more and more common addition to webpage. The need to understand and track interaction on these has also grown. For the most part, more advanced implementations of Google Analytics have used virtual pageviews or event tracking to monitor this interaction – these are required no more! (more…)