Epiphany Search Marketing Blog

Many a time, companies large and small ask themselves… why do we need to use an SEO agency; we have a web development team - why not get them to do it?

Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team must be able to do it. This is certainly not the case; many areas of the website may require the input of an external company. There are 2 areas that I strongly feel should be performed by an external company:

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Around August last year Google began testing a new feature in search results. This was to place map drop downs for businesses and places underneath the natural listing:

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Google has announced a change in its personalised service. It has now combined the two personalisation services into one service. So whereas before you could have a personalised homepage but not have personalised search, as I do, this is no longer possible. If you are singed into Google it will automatically turn on the personalisation.

You can read the official google announcement here

Personalized Search is Google’s attempt at making searches more relevant to the searcher. Using Personalized Search, you can:

• Get the results most relevant to you, based on what you’ve searched for in the past
• View and manage your past searches, including the WebPages, images, news headlines and Froogle results you’ve clicked on
• Create bookmarks you can access from any computer

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One problem we come across regularly is the effect of affiliate schemes on search engine optimisation. There are a range of ways to track the number of visitors an affiliate site refers, they all have a varying effect of search engine rankings. Some have a negative effect, others have no effect, we are here to tell you how to make affiliate schemes have a positive effect on your search engine rankings. But first here’s how not to do it:

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