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Run For All Charity Partners with Epiphany to Race to the Top

Tuesday, April 26th, 2011

Company News, Press Release

Run For All announced today that it will be working with Leeds-based search marketing agency Epiphany Solutions to create a search strategy that will see the charity lead the way in sporting events throughout the UK.

The charity, formed by the late Jane Tomlinson, has raised more than £3 Million to date for charities both locally and nationally with monies being donated to causes such as Martin House Hospice and Yorkshire Cancer Research

Epiphany, the fastest-growing search agency in the UK, has already embarked upon the research phase of the campaign, with the goal being to dominate search results relating to running events. Epiphany will also be building a social media strategy that aims to engage with key influencers on Twitter, Facebook, YouTube and blogs in order to put the charity ‘first in mind’ of the running community and build a loyal support base. (more…)

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Taking Engagement to the Next Level

Monday, April 18th, 2011

Engagement, Social Media

Every marketing manager understands how increasingly important it is to push better, more interesting and more entertaining content out to their audience. Gone are the days of the old skool brand magazine that includes the month’s latest deals and offers that any Tom, Dick or Harry can pick up from anywhere on the high street. Your audience wants to be engaged with, and on a more enhanced level than ever before.

Last year, a lot of brands talked about becoming multi-channel, but it’s increasingly apparent that you now need to be multi-media as well. And your content has to be good; you have to offer something that your audience wants to see or learn about.

M&S is a great example of a big brand using video and social media to interact with their audience. M&S have recently announced that they’re bravely embedding all comments from social media into its online video, to improve engagement and essentially boost sales. I think integration is certainly something we will see brands doing more of this year, as social media and video become more vital to the marketing mix. (more…)

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Marketing Budgets: Where Are You Investing This Year?

Friday, March 4th, 2011

Digital Marketing, Industry News

With 2011 getting  into full swing and the end of the financial year fast approaching, it’s time to review where companies are spending their money. Last year, the increase in online spend, in comparison to offline, was huge, and it seems the only way is up for digital spend! Good news for search agencies like us.

In our own experience, digital marketing activity continues to be the focus of 2011 – and with the amount of content available publically, it’s hard for traditional agencies to argue with this fact. The spotlight (in particular) seems to be on social media and mobile advertising.

Digital marketing budgets are up from last year. The recent Econsultancy Budgets Report states that 72% of companies are increasing their digital marketing budgets this year. Of this 72%, the majority of companies are increasing digital budgets by a whopping 30% since 2010. (more…)

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“Google or Facebook, Google or Facebook….” Twitter, Feb 2011

Friday, February 11th, 2011

Industry News, Twitter

This week has seen the re-emergence of allegations that media giants Google and Facebook are two of a handful of companies interested in buying social media platform Twitter.

As a channel, Twitter has boomed in the last two years, seeing phenomenal sign-up rates from industry leaders and tech-savvy consumers alike. In terms of its corporate appeal, businesses have taken advantage of the b2c nature of the search engine, allowing brands to reach out to their communities and have real conversations with them in real time. (more…)

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Search Specialist Turns up the Volume on Hearing Aid Retailer’s Search Engine Marketing

Friday, November 26th, 2010

Company News, Press Release

Epiphany Solutions appointed by The Hearing Company

The fastest growing search marketing agency in the UK announced today that it would be overseeing the SEM for one of the country’s leading retailers of hearing aids. The Hearing Company, who provides hearing aids from more than 300 stores nationwide, has tasked Epiphany Solutions with increasing search rankings and improving online enquiry rates. (more…)

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