Another day, another Google Beta

As we know, Google are big fans of experimenting. This is admirable (even if it does seem that many of the products never leave their initial beta testing) and this week has seen another such product, doing what they do best: search engines.

Google Co-op is a search engine that you can build yourself, based on your own particular interests and passions. You can they use it to add to your blog or site. For instance, some of the sites created so far have been on Global warming, wine, gadgets - all manner of different areas on interest. It’s simple to create and Google are keen to get everyone involved (as long as they’re got the essential Google account).

Once you’ve chosen your name for your search engine, the description and a list of which sites to search, you’re invited to choose whether to keep this search engine only accesible to your friends, or to everyone. This means you could receive suggestions and amends from anyone.  And of course, despite being able to specify that you only want to receive results from the sites you’ve added to the search engine, there’s still space for the crucial Google Ads!