Archive for September, 2007
Getting Down and Dirty with Social Media Optimisation
Tuesday, September 25th, 2007
Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front [...]
Google Adwords CPA model launches
Monday, September 24th, 2007
Tonight Google have launched their new CPA model that we have been hearing about so much.
The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 [...]
RIP Overture Keyword Suggester ?
Monday, September 17th, 2007
The fact that Yahoo have ceased to update their Overture keyword suggestion tool has been known for several months. Overture US was last updated in January 07 and the UK data was last refreshed in May 07 and Yahoo have officially commented on their termination of support for the tool.
This morning however, it seems that [...]