Archive for March, 2007
5 hot tips to turn the heat up on your AdWords campaign
Wednesday, March 14th, 2007
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my [...]
PR is Dead, Long Live SEO!
Friday, March 9th, 2007
These days, the lines between search marketing and public relations are blurring. Sure, the PR world will always rule the traditional media because of long standing journalistic relationships, but online is becoming more and more important. Any PR agency that denies that simply has its head in the sand.
This leaves us with a big question, [...]
Google drops the bomb on googlebombing.
Friday, March 2nd, 2007
Backlinks backfire
I’ve been hit by it. You may have been too. February 2007 saw a massive index change as far as a lot of SEOs are concerned. Personally I lost 4 really competitive positions (top 3 on high traffic terms) on one website. These positions were literally buried in the results. Another was totally unaffected. [...]